20+ AI Tools for Digital Marketing to Lift Your Business in 2024
Digital marketing is the next booming job field in 2030 and marketers are juggling between different roles in this rapidly changing landscape. Performing different tasks such as optimizing search engines, social media marketing, content writing and more has become less difficult, all because of the usage of AI tools for digital marketing.
Just go through this blog post to discover the most-used AI tools that make your job less stressful, encourage your imagination, and strengthen your technical skills and marketing strategies. If you want to stay on top of the digital marketing curve, you must make use of these advanced AI tools for digital marketing! Whether you need to personalize an email for your targeted recipient or generate appealing content for audience engagement, these AI tools are the only game-changer for your online business.
Let’s get started with knowing what to look for while choosing the most suitable AI tools for digital marketing below!
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Table of Contents
7 Points to Remember when Choosing AI Tools for Digital Marketing
The digital marketing landscape is rapidly changing. If you look closely, you can see that the majority of businesses leverage various advanced AI tools for digital marketing. These innovative remedies help in task automation, personalizing different marketing tips & tricks, and making considerable insights from real-time data.
However, the task of picking the most suitable AI tools for digital marketing can be the most difficult task sometimes. We have curated a list of 7 factors one should always look for while selecting an appropriate AI marketing tool:
Personalization: You should look for AI tools that can offer a customization facility to boost the performance of your marketing campaign by tracking the preferences of customers, their search history, shopping habits, and more!
Personalized emails and messages have greater audience engagement rates rather than just general emails or messages.
Cost-effectivity: Always take those that come within your business budget. A few AI platforms come with the offering of a free trial period before you start using those tools fully. You must also look for the ownership cost along with other costs such as monthly or yearly subscription fees, upfront costs, and maintenance.
Advanced analytics: Another major factor you should not miss while choosing the most appropriate AI tools for digital marketing needs is the advanced analytics feature. You must check whether they offer facilities like customer segmentation, predictive analytics, or sentimental analytics to get an understanding of customer demands, preferences, and behavioral patterns.
Real-time insights: You should opt for AI tools that offer real-time insights and allow you to respond instantly to the latest market trends or changes in consumer behavioral patterns. The real-time insights help you in making informed decisions while optimizing your marketing strategies.
Ease of accessibility: You must choose AI tools that offer user-friendly interfaces by assuring that these tools provide easy and clear training resources with a 24*7 support system. A stable integration procedure decreases downtime and enhances the user experience with your business.
User feedback: One major thing you should always consider is to go through the user feedback so that you can overcome real-world challenges by assessing the performance and getting an appropriate solution. You must carefully examine to get the best AI tools for digital marketing that fit your specific demands and preferences.
Automation: Look for AI tools that help automate repetitive tasks essential for marketing, such as social media posting, social media optimization, email marketing, and more! Automation offers the ability to save resources and time while guaranteeing consistent messaging over different channels.
5 Major Benefits of Using AI Tools for Digital Marketing
You must have noticed that AI tools leverage digital marketers to function better and faster just by easing repetitive marketing tasks on a similar pattern of tasks they have already performed.
With persistent collaboration with AI marketing tools, digital marketers can clearly assess their skills and take appropriate steps to advance their marketing campaigns.
We are discussing the 5 major benefits of using AI tools for digital marketing very briefly without making this blog post unnecessarily long and boring for readers!
Let’s explore those benefits below:
User Personalization: The AI marketing tools allow for user customization by assessing the customer behaviors, their individual needs, and communication techniques. Along with this, AI tools for digital marketing also offer you features like generating personalized content for targeted audiences. This benefit of user personalization helps customers in every aspect of their shopping journey.
This is the major reason why AI content personalization tools are the game changer for digital marketers. These AI tools analyze which personalized content to be served to which audience according to their separate buyer persona.
The AI-powered content personalization tools analyze the entire profile of a customer and use their data accordingly for specific marketing needs. You can notice a higher rate of user satisfaction and conversion as a result of using AI-powered content personalization tools.
Enhanced audience targeting and segmentation: With these AI tools for digital marketing, marketers can get the benefits of seamless audience segmentation and targeting. Audience reaches and identification has become so easy with these AI tools in 2024! The AI algorithms of these AI tools can allow the identification of basic features and preferences of different audience segments by assessing huge amounts of data.
If you are a digital marketer, you are free to deliver offers and highly engaging messages to your targeted audiences. You can boost the campaign effectiveness and audience engagement rate with these.
Real-time optimization: If you are a digital marketer and want to monitor the performance metrics of your campaigns continuously, AI marketing tools will help you with this through their real-time optimization feature.
This specific feature enables digital marketers to give quick responses to market trends, patterns, and ongoing campaign performance. Also, you can track whether the resources are accurately allocated, boosting the marketing performance and ROI.
Data analytics: Another major beneficial way that AI has been used within marketing tools is via data analytics. AI is capable of analyzing huge amounts of data and offering solutions and insights from those complex data. One significant factor is that AI can also perform sentiment analysis and is now capable of understanding the sentiments of users that spread over different digital platforms.
Marketers can now get an understanding of real-time brand sentiments, emerging latest market trends, and the needs as well as demands of the targeted users. Using these AI tools for digital marketing makes digital marketers stay on top of the marketing curve by knowing the pulse of their targeted customers.
Content creation: The most popular way marketers use AI tools is by creating robust and engaging content. As a marketer, you can get fresh content ideas and topic outlines from some popular AI-powered content generation tools. Content marketers are using AI content generation tools while producing quality content relevant to blog posts, social media posts, and personalized emails.
These AI tools for content creation are so efficient that they save time, money, and resources in producing content quickly. The creativity of a campaign increases with the incorporation of popular AI-powered content creation tools.
Hope we have covered the major benefits of using AI tools in a very simple manner to gain your understanding. Let’s jump into the best AI tools for digital marketing we usually refer to most!
20+ Best AI Tools for Digital Marketing
In this blog post, we discuss some essential AI tools for digital marketing experts. The tools include writing tools, image editing tools, paraphrasing tools, performance tracking tools, website optimization tools, and email personalization tools.
We hope that these tools can assist any digital marketer in succeeding in this growing age of artificial intelligence.
Here are the 20+ best AI tools for digital marketing you need to know and apply in 2024 for business growth:
1. Grammarly
Grammarly is the most used AI-powered grammar checker tool that content marketers are using widely these days! This AI tool can improve your content in a variety of ways like following the rules of grammar and syntax.
Grammarly can be used in a number of applications such as Facebook, Twitter, Gmail, and more. The major function that Grammarly is famous for is its grammatical error checker feature with suggestions to make ones. Grammarly can also detect inconsistencies in sentences, clarity, and tone of delivery in sentence style with its AI feature.
The free version of Grammarly is available for users, but if you want to make further edits, you have to purchase their paid plan, known as the Business plan or Premium plan.
Exclusive Features:
- Grammarly Go
- Enhanced Vocabulary.
- Plagiarism Checker.
- Advanced spelling and grammar checker.
- Advanced Writing Suggestions.
- Collaboration with different platforms like Word, Gmail, and Google Docs.
- Higher data privacy and security.
- Auto tone adjustments.
- Real-time suggestions.
- Color coding error detection.
2. Drift
Drift is another major one among 20+ AI tools for digital marketing that helps in engaging real-time website visitors. The AI chatbots of this conversational marketing platform can book meetings, offer customer assistance, qualify leads, and save time and effort.
This AI-based tool helps in sending automated personalized messages based on their behavioral patterns and real-time data to your targeted audience. Drift also integrates with different CRM platforms, which guarantees that synchronized customer data will be offered for improved sales rates.
Exclusive Features:
- Conversational AI.
- AI-powered chatbots.
- Offers Account-Based Marketing facilities.
- Lead routing.
- Real-time interactions within websites.
- Multichannel engagement.
- Integration with different CRM systems.
- Advanced intent-based targeting.
- Lead qualification.
3. HubSpot
HubSpot is one among the major AI tools for digital marketing that is essential for human content marketing professionals. This tool helps a marketer understand how search engines work, and they categorize your engaging content through machine learning. The SEO feature of this AI-powered tool aids you in boosting your ranking in SERPs.
The AI feature of HubSpot helps a marketer find the ranks for different topics, which can be beneficial for your target clients and business. Offering suggestions for topic clusters is also another major benefit you can get from these AI-powered tools.
Exclusive Features:
- Predictive lead scoring.
- Social media monitoring.
- Content customization.
- Chatbot integration.
- Website customization.
- SEO suggestion.
- Real-time performance tracking.
- Email marketing automation.
4. Jasper
Jasper is another major AI conversational marketing tool that is popular for generating high-quality ad copies, articles, emails, and social media pages. This tool also helps generate Amazon product bullet points or write meta descriptions or titles by just clicking on a button.
This tool is famous for generating social media posts, on-brand articles, and scripts by continuously reflecting on your voice.
Jasper helps a digital marketer produce content in multiple languages. This AI-powered tool consists of a chat feature with pre-created templates that assist content writers in creating robust content.
This, among other major AI tools for digital marketing, also helps marketers to develop a knowledge base, which is brand guidelines and vital company insights for additional outcomes.
Exclusive Features:
- Machine learning
- Template personalization
- Voice tone setting
- Plagiarism checker
- Generation of content
- Creation of top-quality ad copy
- Real-time information.
5. ChatGPT-4
This is the most popular OpenAI language mode which helps in creating engaging content through its human-like text generation feature. Are you a digital marketer and want to attract your target audience through high-quality content? We highly recommend the advanced version of ChatGPT-4 in this highly competitive landscape of 2024 due to its enhanced contextual knowledge & ability to produce finer responses.
The advanced version of ChatGPT-4 enables a digital marketer to build engaging copies of personalized emails, websites, and social media posts to reach targeted audiences. This AI tool also has the feature to integrate with multiple channels for hassle-free content generation.
Exclusive Features:
- Language flexibility
- Sentiment analysis
- API integration
- Instant prompt generation
- Personalization options
- Natural language processing
- Real-time responses on user input
- Code generation
- Format diversification
- Tone & style customization of text.
6. MarketMuse
This AI-driven tool assists marketers in building robust content strategies for effective marketing campaigns. MarketMuse, among other AI tools for digital marketing, is especially useful for businesses that need help in making optimized content like landing pages, emails, articles, and sales copies. This tool assists in performing in-depth AI research on specific content.
This AI tool also guides you in finding the right keywords for a specific topic, which can make you rank higher in the search engine ranking pages along with suggesting additional relevant keywords. The comparison of your specially designed content with competitors’ content to know what are the major things your content is missing!
Exclusive Features:
- Tracking the ranking on SERPs
- Visualization of data
- Analyzing competitors
- Grouping or Categorizing
- Topic modelling
- Content optimization
- Offers in-depth content briefs
7. Albert.ai
Another AI-advertising tool is Albert-ai which claims to itself as one of the best ‘self-learning digital marketing AI-platform’. This exclusive feature helps marketers analyze the vital information of audiences to scale further.
Albert is capable of generating and optimizing marketing as well as campaign budgets. You can consider this tool as a place for assessing and analyzing marketing campaigns to get the benefits of new channel opportunities and new market opportunities.
This specific tool helps a digital marketer in making more relevant ad campaigns. Integrating with the latest market tech, Albert.ai offers ease of access to searches, social media accounts, and ads of audiences.
Albert.ai uses pre-established business logic within different channels and lines up performance tracking with the prime source of truth.
Exclusive Features:
- Predictive analysis.
- Data-powered creativity methodology
- Attribution modeling
- Real-time optimization
- Cross-channel integration
- Dynamic Budget allocation.
- Creative optimization.
- Offering audience insights.
- Prepare comprehensive reports.
8. Smartly
Smartly is another AI tool that is widely used by digital marketers or brand managers to create & manage robust ad campaigns. All you can do is to create more targeted videos & track the performance of those ad campaigns.
You also can streamline your campaign management process smartly with AI optimization & improved efficiency. With the help of this AI tool for digital marketing, you can save valuable time.
Exclusive Features:
- Immediate creative scaling.
- Access Ad Intelligence.
- Automated Ad rotation.
- Gen AI initiative.
- Campaign dashboard.
- Creative optimization.
- Bulk editing.
- Centralized campaign management.
- Automated Ad creation.
- Automated campaign workflows.
- Close ecosystem API.
- Geo-targeting.
- Custom reports.
- Enterprise scalability.
- Campaign optimization.
9. Sprout Social
The unique AI features of Sprout Social make it one of the most popular AI marketing tools in this highly demanding market of digital marketing. Sprout Social is very famous for handling different marketing tasks ranging from customer care to social media marketing and offers you the most helpful information for profitable decision-making.
Business experts nowadays are utilizing sentiment analysis to comprehend the behavior and preferences of customers and Sprout Social allows you to boost your social communication by searching the vital information about businesses.
With this AI-powered app, businesses can smoothly handle their reputation management department by detecting early crises. This allows digital marketers to recognize unusual trending keywords from customer interactions.
Exclusive Features:
- Bot builder.
- Reporting and analysis.
- Client relationship management.
- Automate message prioritization.
- Review management function.
- Demo Scheduling feature.
- Campaign tagging.
- Smart inbox.
- Advanced post scheduler.
10. Brand24
This is the most exclusive AI tool popular for its media monitoring feature widely used by markets among other AI tools for digital marketing. This Brand24 tool helps you scour new websites, blogs, videos, social media, and forums to add brand mentions. After that, sentiment analysis is utilized to identify vital conversational topics and feelings of the users and reviewers.
Brand24 will filter the most irrelevant content and spot negative feedback and positive ones more quickly than Google’s keyword research tool. Apart from this, Brand24 helps you analyze the latest marketing tactics and solve new challenges before they become difficult to handle.
Exclusive Features:
- Data exploring
- Social measurement
- Sentiment analysis and scoring
- Volume chart discussion
- Sentiment analysis
- Influencer identification
- Data visualization
- User engagement tracking.
11. Surfer SEO
This specific AI SEO tool is specially designed to boost the quality of the content of the web pages, and this will guarantee that your pages rank higher on the SERPs. This AI tool closely assesses SERPs for specific keywords and compares your specific content with the information of the pages that rank higher in the SERPs.
Using a range of ranking matrics and keyword evaluation, Surfer SEO provides you with profitable suggestions on how to produce more search engine-friendly content.
Surfer examines and ranks your specific content based on different elements such as the length, application of headers, keyword density, content readability & difficulty, and usage of sentiment words; all of these help content to shift higher on the search engine results pages.
Exclusive Features:
- Keyword surfer.
- Content Editor.
- Effective keyword research
- Free outline generator
- Plagiarism checker
- Content brief creator
- Content scoring feature
12. Seventh Sense
Personalized and automatically delivered mailing systems are the most popular thing in this modern era of 2024! Seventh Sense is among those AI tools for digital marketing that help in email campaign optimization by assessing the behaviors of recipients to get the best timing for email delivery.
This AI-powered tool offers you the ability to deliver your emails at the right time through an email scheduling feature. You can increase the rate of audience engagement with this exclusive personalization service of Seventh Sense.
You might get to know what is the optimal time of their email opening with the help of this AI tool too. The rate of email deliverability will also be improved with this smart AI platform, boosting the sender score.
Exclusive Features:
- Recipient behavior analysis.
- Predictive email delivery times.
- AI-powered send-time optimization.
- Send time suggestions.
- Event-triggered actions.
- Email Scheduling.
- CRM integration and campaign analytics.
- Email campaign management.
13. Zapier
Zapier is the most significant one among other AI tools for digital marketing in this demanding landscape for AI-powered automation. Automate time-consuming processes and convert text-based inputs into data to deliver simple solutions to queries, enabling your team to decrease human efforts and expand your business with beneficial data.
Workflows can be personalized to link functions in the automated operations of one system to another system. Every time, the vital data is obtained from an accurate location.
Moreover, you can make branching workflows depending on the logical norms that you set previously. There are pre-built templates that help things go fast, and these automations can also be produced without any specific code.
Exclusive Features:
- Automation of time-intensive tasks.
- Text-based inputs.
- Personalization.
- Scheduled zaps.
- Error handling.
- Data manipulation.
- Analytics and Reporting.
14. Optimove
Optimove is the specific AI-integrated customer data tool that offers a separate view of customer behavioral patterns, their information, hyper-segmentation, multichannel tracking, A/B testing, and campaign performance tracking.
This particular tool enables you to view which customers have already received excessive marketing emails or which email marketing campaigns should not be continued. Optimove provides options for personalized pricing depending on your business needs.
Businesses can easily settle on marketing strategy and assess and share information with this AI tool. Their most frequently used AI tool, Optibot, conducts thorough searches and assesses all of the given consumer information to offer insights that can be set to use.
Exclusive Features:
- Multichannel tracking.
- Offer campaign insights.
- Hyper-segmentation.
- Allow A/B testing.
- Branding and email personalization.
- Managing email deliverability.
- Automated email responses.
- Self-service data ingestion.
15. Canva
Do you want to create a brand from the beginning? You must get help from a graphic designing expert. Want to reuse the previous content and manage consistency utilizing various visually appealing graphic templates? Look no further! Canva is the game-changer in this scenario.
The Magic Design feature of Canva is the most beneficial AI-powered feature that helps in offering matching media templates with the unique content that is uploaded to social media.
The most catchy feature of this tool is that it is free of cost. If you want to make your image or presentation visually appealing, then you must try the premium or paid version of Canve to get those exclusive features.
Exclusive Features:
- Image enhancer
- Different photo effects
- Curved text generator
- Video trimmer
- Online video recorder
- Magic media
- Drag & drop functionality
- Brand kit
- Sharing and publishing feature
- Magic switch
- Magic design
16. Chatfuel
One of the most common chatbots creating buzz over the demanding digital marketing field is Chatfuel. It helps you qualify leads and automate FAQs before navigating them to a live marketing person when they are eager to initiate an investment.
The bots of Chatfuel are very well-trained at interpreting the responses, even if they are non-grammatical or full of errors.
This is very useful if you are trying to replace a boring FAQ page while moving possible leads through discounts or deals. The sales conversation automation feature of this specific AI tool helps you to connect with warm audiences in a live chat.
You can also generate multiple prompts by leveraging the exclusive Brand Voice feature of Copy.ai. Moreover, one can not miss the 95+ language support feature of this AI tool and help in the process by which your marketing campaign can reach a global audience.
Exclusive Features:
- Integration of lead databases.
- Multichannel marketing.
- Pipeline management.
- Template management.
- Visual Chatbot builder.
- Multiple channel integration, such as Facebook, WhatsApp, and Telegram.
- E-commerce integration.
- Live chat support.
17. Copy.ai
Copy.ai generates nearly publishable copies that need little editing by individuals, optimizing the process of copywriting. This advanced AI-powered platform transforms the process of content generation. This tool is meant to assist businesses of different sizes.
It leverages advanced language models to generate attractive and engaging written content within seconds. This multitasking chatbot is popular for its workflows. You can produce content in more than 95 languages simultaneously by just taking help from this AI tool.
Exclusive Features:
- Copywriting process streamlining.
- Producing ready-to-publish drafts.
- Infobase feature.
- 95+ languages.
- Brand voice feature.
- Improve feature.
18. Keyword Insights
If you are a digital marketing professional and want to boost your SEO journey, then you must not ignore this Keyword Insight SEO for advanced AI writing assistance.
Content generation, topic research, and search engine optimization are perfectly combined on this AI SEO platform.
With an indication of human-AI collaboration, Keyword Insights’ AI writing assistance offers exclusive AI functionalities. The majority of the features of this AI SEO tool are free of cost and if you want to access more features, you should buy the basic plan under this platform.
Exclusive Features:
Exclusive Features:
- Competitor comparison
- Sentiment analysis
- Real-time data and insights
- Keyword analysis
- Actionable recommendations
- Personalizable Alerts
- Historical data analysis
19. DeepL
Want to serve in the global business market? You have to offer the most accurate translations of your brand content or copy. With the help of DeepL’s AI assistance, you can freely do that! Documents and files can be easily translated into different frequently used languages of your choice with the help of the DeepL tool.
It also incorporates words and complex details that some of the most famous translation programs like Google and Microsoft struggle to comprehend while translating a long text word by word.
Exclusive Features:
- Browser application
- Whole document translation
- Auto language detection
- Natural sounding translations
- Multi-language support
- Fast translation speed
- API integration
20. Hootsuite
Hootsuite is a very popular social media management platform that has various AI tools for digital marketing. It offers assistance for managing various social media accounts, tracking engagement & post-scheduling.
This AI tool is widely used by a number of social media managers & teams for generating robust marketing strategies, managing multiple social media accounts effortlessly, streamlining workflows & boosting online presence as well as engagement.
Exclusive Features:
- Social Listening.
- Automated unlimited post-scheduling.
- Custom analytics & complete report.
- Canva integration.
- Hashtag generator.
- Competitive benchmarking tool.
- Automated link tracking.
- One-customer branded URL.
- Advanced Inbox.
- Link shortening feature.
- Social content calendar.
- Sentiment analysis.
- Employee advocacy.
21. Optimizely
Optimizely is another leading digital experience platform that utilizes AI for excellent digital experience optimization. This tool has integration with popular analytics tools such as Adobe Analytics, Google Analytics & more. This is one of the best among various AI tools for digital marketing for content personalization, management, experimentation & e-commerce.
This AI tool for digital marketing provides AI-integrated multivariate testing & A/B testing. It helps digital marketers to test & experiment with the best optimization for their potential audience. It also offers a very easy AI-powered user-friendly interface.
Exclusive Features:
- Personalization at Scale.
- Visual Editor.
- Targeted rollouts.
- Integrated calendar.
- Audience builder.
- Intelligence cloud.
- Timeline tracking.
- Work request streamlining.
- Personalized content creation.
- AI predictive audiences.
- Advanced audience targeting.
- Real-time audience targeting.
- Behaviour-based personalization.
- Project collabosation.
- Order & inventory management.
- Customer profile management.
Wrapping Up,
These above-mentioned 18 best AI tools for digital marketing are the game-changers for your business if you want to stay on top of the digital marketing curve in 2024!
These tools make your marketing journey smooth and more productive by leveraging advanced AI technologies to have a better understanding of your audiences, personalized content creation, and real-time campaign optimization.
If you learn the application of these tools, you can attract and reach more audiences and make profitable business decisions. Stop waiting and start applying these 18 AI tools for digital marketing now and witness your business reaching new heights of success!
Did you get additional knowledge on AI tools for digital marketing that we discussed? Let us know through comments!