Know About Digital Marketing Course Duration: Path For Career Success in 2024 [Best Courses]

The era of digital marketing is rapidly evolving and one must stay updated with the latest courses and their durations to achieve success in their aspiring marketing career. The strategic step one marketing aspirant could make is to enroll by knowing the digital marketing course duration and perks of being an aspiring digital marketer.

Why opt for Digital Marketing courses in 2024?

The digital advertising market has been growing rapidly showing that users have increased from 2.3 billion to 5.1 billion within the last 10 years due to a quick shift towards the digital world. The global ad spending in the digital advertising industry is expected to reach a substantial amount of US$679.8 billion by this year.

Highly demanding in the employment industry: Efficiency in digital marketing is highly demanding across all industries. The fact that employers are highly dedicated to searching for professionals with digital marketing skills depicts the importance of these abilities in catering to the changing demands of organizations.

Offer remote work opportunities: Remote work is very common in this digital marketing industry due to its digital nature. In response to the emerging trend of remote and flexible work settings, digital marketing employment often involves the opportunity to work from any location.

Internship opportunities: Internships and hands-on opportunities are popular features of digital marketing courses. These internships provide students with practical experience, allowing them to apply their academic knowledge in real-life settings and form a professional portfolio for forthcoming careers.

Competitive salary packages: Experts in digital marketing frequently receive competitive compensation as compensation. For those who are competent, the demand for these abilities and their strategic value to companies translate into attractive compensation packages.

Affordable career-oriented courses for professional growth: Digital Marketing courses are intended to be quickly accessible and oriented on careers. To ensure that professionals can afford to invest their money in their professional enhancement followed by managing their competitiveness in the employment market, various institutes provide digital marketing courses with practical importance.

Eligibility Criteria for Digital Marketing Course

To effectively acquire the knowledge and skills of digital marketing courses, one must possess the three mandatory eligibility criteria.

10+2 level

The minimal educational qualification a student requires to enroll in the course of digital marketing with 6-month and 9-month duration is to complete of 10+2 level. This eligibility criteria assures that aspirants have the basic concepts regarding the terminologies of the Digital Marketing course.

Bachelor’s Degree

Different digital marketing courses may further require candidates to have a minimum of a Bachelor’s degree from an accredited university to become eligible for this specific course. A bachelor’s degree highlights a more detailed academic background followed by depicting a higher level of education. This criterion is often considered for individuals who wish to learn specialized and advanced digital marketing strategies.

Professional Certificate holders

Along with this, working professionals holding various certificates in fields including Hubspot, Google Analytics and Ads, and Facebook Blueprint are highly eligible for the advanced digital marketing course. This enables them to reinforce their previously acquired skills followed by gaining knowledge regarding the latest industry trends in digital marketing.

Detailed Digital marketing course syllabus

Module	Curriculum details
Fundamentals of digital marketing	Concepts on the Digital Landscape, Evolution of marketing in the digital era Definition and significance of digital marketing in business
Analysis and planning of the Website	SEO overview Major goals of the website Home page strategy Call to action Tracking code of Google Analytics Designing pages related to services and products Contact us page Designing the website of WordPress
Search Engine Optimization (SEO)	Concept of SEO Types of SEO SEO keyword planning Meta tags, meta descriptions, and links Internal and external linking Backlinking Content optimization On-page, off-page, and Local SEO Google algorithms Application of Webmaster Tool
Search Engine Marketing (SEM)	Google Adwords Conversion tracking strategies Paid campaigns Cost-per-clicks (CPC)
Social Media Marketing (SMM)	Branding Engagement in social media platforms Branding
Web Analytics	Measurement matrices Reports on traffic and interests Analytics reporting Google Indexing Audience remarketing Site links and site maps Objectives and conversion report Google Webmaster Tool Crawling error management Search traffic and links
Advertising	Display Advertising, types and strategies Video advertising: YouTube Ads, YouTube analytics and video ad campaigns
Mobile Marketing	Mobile PPC Mobile-responsive websites
Content Marketing	Types, user persona generation, content creation and auditing, blogging
eCommerce marketing	eCommerce SEO and platforms
Affiliate marketing	Niche marketing Strategies of affiliate marketing Affiliate marketing program
Google Adwords	Concept of Adwords Types of Google Ads Keyword planning Conversion tracking Ad campaign creation PPC cost formula Budget and Bidding strategies Pricing models Ad group creation Remarketing and retargeting rules

Let’s discuss the syllabus, the pros and cons of the three popular digital marketing course durations, and the fee structure offered by W3 Web School.

1. Professional Digital Marketing Course [3 Months]

Duration: 3 Months
Type: Crash course
Syllabus: Fundamentals of SEO, PPC, and Social Media Marketing.
Suitable for: Working professionals who have time limitations.
Pros: i. This 3-month crash course in Digital Marketing is highly effective for working professionals with time limitations.
ii. Enable working professionals to gain necessary digital marketing skills.
iii. Provide cost-effective as well as focused and compact course curriculum to cost-conscious working professionals.
iv. Provide opportunities to connect with seasoned industry professionals for career growth.
Cons: i. Acquisition of limited knowledge and skills in digital marketing due to fast-paced courses.
ii. Not recommended for those who want to change their careers by learning in-depth Digital Marketing skills and knowledge.

2. Advanced Digital Marketing Certificate Course [6 months]

Duration: 6 Months

Type: Certificate course

Syllabus: Thoroughly covering SEO (Search Engine Optimisation), SEM (Search Engine Marketing), Content Marketing, Email Marketing, Analytics, Advertising, and Social Media Marketing.

Suitable for: Students seeking a detailed grasp of digital marketing for career initiation.

Pros: i. Covers the prime components of digital marketing in detail such as SEO, SMM, SEM, content marketing, email marketing, Google Analytics, and Advertising.

ii. Provide students the opportunity to gain hands-on project experience in the real-life execution of digital marketing strategies.
iii. This course is especially tailored for students seeking to start their digital marketing career followed by offering networking opportunities with industry experts.

Cons: i. Considered moderately expensive than the 3-month crash course which can also be difficult for those having financial constraints.

ii. This certificate course of 6 months is unsuitable for those who want to change their career paths to reach their desired career goals.

3. Advanced Digital Marketing Diploma Course [9 Months]

Duration: 9 Months

Type: Diploma course+Internship Facility

Syllabus: Advanced SEO (Search Engine Optimisation), SEM (Search Engine Marketing), Email Marketing, Content Marketing, Analytics, Advertising, and Social Media Marketing with the addition of Graphics, WordPress, and Web design [Enquire for more detail].

Suitable for: Students who are career-oriented and searching for an acceleration in their marketing career.

Pros: i. This specific 9-month diploma course includes the topics of advanced digital marketing such as advanced SEO, SEM, SMM, content marketing, Email marketing, Advertising, Web Analytics, and WordPress. Moreover, a basic grasp of Graphics and Web designing has also been provided.

ii. The students will also be given the opportunity of internship under industry experts

iii. Furthermore, the certificates will also be provided which will accelerate the digital marketing career as desired.
iii. The student or enrollers will also get the opportunity to develop their holistic skills related to web designing, graphics, and marketing.

Cons:
i. Higher course fee is one major drawback of this diploma course.

Three of these digital marketing courses with different durations will be available through diverse modes including online and offline modes to students and working professionals. One should align their learning and career preferences with these popular digital marketing course periods to boost their professional marketing career.

Different Job opportunities and starting salaries after completion of digital marketing course

Digital marketing specialist: Professionals in this job role manage all the areas of the business’s digital marketing aspects followed by building robust digital marketing strategies, bidding, budgeting, and campaign management.

Starting Salary: Approx. 2 to 4 Lacs.

Search Engine Optimization Specialist: Search Engine Optimization specialists are those with the responsibility of optimizing content for search engines followed by increasing the ranking and visibility of websites. Moreover, these professionals do keyword research and make strategies on off-page and on-page SEO followed by meeting the guidelines of search engines.

Starting Salary: Approx. 3 to 5 Lacs

Social media marketing specialist: Social media marketing professionals are those who can generate and apply social media marketing strategies for business growth to engage their target consumers and drive conversions.

Starting Salary: Approx. 3 to 5 Lacs

Content marketing specialist: Content marketing specialists are those who are responsible for generating and optimizing highly engaging content on diverse social media platforms. Along with that, content marketing specialists will also make content strategies and create captivating blog posts and articles to engage target audiences.

Starting Salary: Approx. 3 to 5 Lacs

Email marketing specialist: The Email marketing specialists are those who build and execute email campaigns that are targeted. These specialists design and develop captivating and visually alluring emails followed by segmenting and managing the list of subscribers. Moreover, they also analyze performance metrics followed by optimizing campaigns and maximizing rates of conversation to fulfill business goals.

Starting Salary: Approx. 2 to 4 Lacs

Conclusion

Selecting the appropriate time duration for a digital marketing course is crucial to ensure a tailormade education. Individuals may suit their education to their employment aspirations by selecting between a rapid 3-month crash course, a detailed 6-month certificate program, or an advanced 9-month diploma course that involves an internship. The diverse durations meet diverse needs and provide opportunities for quick skill acquisition, particular knowledge, and practical-world experience which are essential for career success in the rapidly evolving world of digital marketing.