Digital Marketing industry is worth $68 billion and is growing at a 40% growth rate. With the increase in internet users and organizations promoting their content through social media, the job roles and options are only going to advance.
Though the concept of digital marketing started in 1990, still it got its roots deep and had spread its branches across the world. Nowadays everything has been digitalised from buying groceries medicine or booking a place.
With the advancement and development of technology in digital marketing, about 30-40% of the growth rate has increased in India annually. Different organisations advertise themselves through digital marketing and sell their products online.
Previously, when we thought of buying any products we have to go to the shop or market. But nowadays, with new apps and concept, we can get products and services delivered at our doorstep.
DIGITAL MARKETING IN 1990-2020
Even though digital marketing was started in 1990, still this concept was not familiar to many people. In India, only a few educated or the people who did daily research got to know about digital marketing and its usefulness. At the end of the year, 2016 to 2020, a new concept and the benefits of digital marketing came into light.
DIGITAL MARKETING IN COVID-19
The existence of digital marketing came to be known because of COVID-19. During the phase of ultimate pandemic and many people started losing their jobs. At that time digital marketing was persuaded by many people.
With the concept of work from home and people losing their jobs, people started learning digital marketing. This is because digital marketing promotes work from home. It promotes freelancing, blog creating, content writing, SEO learning and website designing and many more.
Digital marketing is a new and better concept of learning. The most important feature that attracts and gets liked by many people is the concept of work from home which is best- suited for COVID-19. People started their own blogs, business and got new jobs in COVID-19 through digital marketing.
During the COVID-19 situation, many people have started new blogs and companies which has reached an have been known by people within a few days. This is because once a business starts and is known globally many people approach to the site and it becomes popular.
DIGITAL MARKETING IN FUTURE YEARS
Digital marketing will become more popular in the next few decades. People will rely on digital marketing or perhaps this concept of digital marketing might even be introduced in schools or college levels. This is because people have found a new career in SEO learning and many have made their business grow online.
Jobs finding and hiring in companies are also done by digital marketing. Therefore, in the upcoming years, people will get jobs through digital marketing sitting at home. Therefor life has become easier with the concept of digital marketing.
With the recent technology and trends in digital marketing, marketing is developed every day and with the next decades, it would have reached its goals. With the help of digital marketing, we get to know new places which we never had heard.
Thus, digital marketing has become one of the best learning and every individual must prevail. Through digital marketing, a person can make his/ her own firm. It develops the sole-proprietorship or ownership of a person. Thus, with the learning of digital marketing, a person can find himself/ herself in the new light of society.