12+ Best Email Marketing Tools to Build Campaigns in 2025
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Do you ever feel confused while choosing the most suitable and appropriate email marketing tool to create a strong connection with clients? Picking the right one can be overwhelming sometimes, especially when huge numbers of advanced features are out there!
If you employ the wrong tool, chances are higher that you might hamper your overall campaign performance and end up reaching a reduced number of people than expected.
But don’t worry! I have got you covered here. In this blog, I am going to capture your attention on different types of email marketing tools, their benefits, exclusive features and pricing details below.
These email marketing tools are simple to employ and craft, especially according to your campaigns.
Let’s dive into the best ones to improve your email marketing practices and get huge success!
Want to boost audience engagement?
Join W3 Web School‘s Email Marketing Course to improve your email marketing strategies in just a few months.
What are Email Marketing Tools?
The term email marketing tools refers to specific software that aids businesses in forwarding emails to their clients or potential audiences. Such tools enable you to make, design, handle and monitor email campaigns. They offer custom templates and make them look professionally appealing. Advanced features contain automation, personalization, scheduling and bulk messaging. If businesses are using these tools, they will be able to target potential audiences and boost client engagement. They also offer advanced analytics to track the real-time effectiveness of the campaigns. Well-recognized email marketing tools are Sendinblue, Zoho, MailChimp, Moosend, HubSpot, and more! These tools help your business reduce manual labour, save time, and aid businesses in expanding by reaching clients successfully via creative emails.
Benefits of Using Email Marketing Tools
Boosting sales: Email marketing tools assist in targeting the most suitable audience with custom offers. This boosts the opportunities for higher sales. By offering special reminders, deals or promotions, brands inspire customers to initiate a purchase, leading to increasing overall revenue and sales.
Sales cycle automation: Such email marketing tools help in automating tasks such as reminders, follow-up sending, and special coupons as well as discounts. It also helps you in saving time followed by reducing manual labor. With advanced automation, brands can direct clients into the sales cycle quickly and more efficiently. It also leads to easy conversions and increased sales results.
Customer relationship building: Brands can forward clients customized emails with the help of advanced email marketing tools. These emails can contain the latest updates, special deals, or informative content. Regular contact makes customers interested towards your offerings, develops deeper connections, and increases brand loyalty.
Boosting brand recognition: With the help of different email marketing tools, you can make your brand visibly attractive towards customers. Through forwarding emails daily with vital insights, special discounts and the latest updates, brands can also boost overall brand recognition. By the time, this helps in creating your brand more reliable and credible by the potential customers.
Authority building: Another benefit of email marketing tools is to promote the sharing of expert advice or content by businesses. A business may build authority in its domain by offering subscribers helpful data. Customers are motivated to look for various solutions from the business as an outcome of heightened trust.
Improving open rates and deliverability: These tools offer features that boost email deliverability. They may help in getting emails by spam filters and to the inbox. Custom subject lines and strategic timing improve open rates, which promotes more effective and successful audience engagement and outreach.
Site traffic generation: Site Traffic generation: Popular email marketing tools help businesses place website links in emails. Such links motivate potential subscribers to visit the website to get deeper insights or exclusive discounts. As an outcome, email campaigns can generate higher website traffic following possible sales and a higher online presence.
List of Best Email Marketing Tools
Varieties of email marketing tools are available in this highly competitive digital landscape. I have tried to discuss eight different types of email marketing tools below, along with their exclusive features and pricing details. Each of them serves different purposes. All you have to do is to choose the right one according to your campaign requirements.
Let’s get to know about those popular email marketing tools below,
1. MailChimp
An excellent and fast-performing email marketing platform, MailChimp offers easy and user-friendly tools for creating and sharing promotional emails. To help businesses in generating and optimizing email marketing campaigns, it provides a huge variety of automation features, reporting, real-time analytics, and custom-built templates. Small to mid-sized businesses can profit from MailChimp’s excellent versatility and user-intuitiveness.
Standout Features
- Easy drag-and-drop email builder
- A/B testing feature
- Third-party apps integration
- Advanced targeting and segmentation
- Campaign manager
- Customer Journey Builder
- Content optimizer
- Content Studio
- Creative assistance
- Custom-coded Email templates
- Generative AI
- Predictive demographics
- Signup forms
- Retargeting emails
- Send time optimization
- Subject line helper
Pricing
A free trial plan is offered in MailChimp for beginners along with paid pricing plans, and they are;
- The Standard Plan starts at $6.67 monthly
- The Premium plan starts at $133.35 monthly
- The Essentials plan
2. Zoho
Brands can design and deliver personalized emails to their target clients with Zoho, a cloud-based email marketing tool among popular ones. With its standout features, such as regular analytics, automation, personalization, and segmentation features, it is the most suitable tool for businesses trying to boost client engagement. For a full business space, Zoho integrates with other Zoho applications.
Standout Features
- Zoho workplace professional
- Zoho Inventory
- Zoho Desk
- Zoho Analytics
- Zoho CRM plus
- Email interactivity
- A/B testing
- Dynamic customization
- Real-time analysis
- Batch sending
- Email testing tools
- Geo-tracking and device reports
- Email workflows
- Subscriber management
- Newsletter templates
- Drag-and-drop editor
- Pre-built templates
Pricing
It has a 14-day free trial plan offering some basic email marketing features. In addition to that, it also offers paid pricing plans and they are;
- The Standard plan starts at INR 240 a month
- The Professional plan starts at INR 345 a month
- The Pay as You Go plan and the price is according to your requirements
3. Sendinblue
SendinBlue, currently known as Brevo, is a popular email marketing tool. This complete email marketing tool offers advanced email marketing features with robust SMS campaigns. It also provides features like segmentation, personalization, real-time reporting and analysis, and marketing automation. Businesses aiming to manage campaigns in a flexible way are highly recommended to use Sendinblue or Brevo these days.
Standout Features
- Batch forwarding
- Live chat
- Contact management
- Customization
- Easy built-in templates
- Drag-and-drop editor
- Email builder
- Email automation
- A/B testing
- Send time optimization
- List Management
- Phone Support
- Multi-user access
- AI-generated content
- Result analysis with detailed statistics
- Advanced segmentation
- 24*7 customer support
- Email credits
Pricing
A free trial plan of 30 days is offered with Bravo, formerly known as SendinBlue. Along with this free plan, three paid pricing plans are also there, and they include;
- The Starter plan starts at $8.08 a month
- The Business plan starts at $16.17 a month
- The Enterprise plan, which is custom built, and pricing will be according to custom
4. Moosend
Businesses can make, automate, and track real-time campaign performance and modify them with the application of Moosend, a simple yet powerful email marketing tool. To boost client engagement, it comes with a complete package of personalized email options, powerful analytics, and customized email templates. With a focus on application and ease, Moosend is specially crafted for businesses of all sizes.
Learn to use this email marketing tool by joining W3 Web School’s Email Marketing Course.
Standout Features
- Easy drag-and-drop feature
- Email editor
- AI writer
- Custom templates
- A/B testing
- Personalization
- Deliverability
- Segmentation
- Reporting and analytics
- Customer’s inbox automation
- Product recommendations
- Tracking
- eCommerce AI
- Custom reports
Pricing
Moosend comes with a 30-day free trial plan that provides some basic features. It also offers paid pricing plans, and they are;
- The Pro plan starts at $7 a month
- The Moosend+ plan and it is a custom-built plan
- The Enterprise plan and it is also a custom-built plan
5. Campaign Monitor
Another significant tool among popular email marketing tools is Campaign Monitor, which is specially designed for stunning email designs and compelling automation tools. It provides a drag-and-drop email builder, simple automation, real-time analytics, and personalized emails that help businesses maintain a smooth and running customer engagement. This also drives sales conversion through designing transactional emails.
Standout Features
- Professionally designed email templates
- Email marketing
- SMS marketing
- Segmentation and personalization
- Easy drag-and-drop feature
- Link review
- Marketing automation
- Transactional emails
- CRM integrations
- Analytics
- Signup forms
- Custom template library
- A/B testing
- Campaign tags
Pricing
A 30-day free trial plan comes along with the Campaign Monitor tool. If you want to avail some exclusive advanced features, then you should choose from the below-paid pricing plans;
- The Lite plan starts at $12 a month and offers unlimited users
- The Essentials plan starts at $29 a month and offers unlimited users
- The Premier plan starts at $159 a month and offers unlimited users
6. HubSpot
A dynamic email marketing tool forms an element of the complete marketing platform known as HubSpot. It allows users to automate marketing campaigns, monitor real-time client engagement, and generate catchy yet simple personalized emails. Developing customer engagement is made easier for businesses of all sizes through its CRM integration feature.
Standout Features
- AI-generated subject lines
- Custom templates
- Email automation
- Email campaign creation
- Personalization
- Analytics
- A/B testing
- Online form builder
- Landing page builder
- Sales email templates
- Sales Hub starter
- Dynamic personalization
- Customer journey analytics
- Free chatbot builder
Pricing
Free tools are offered, but paid pricing plans are mostly popular and come with advanced features. The paid pricing plans are;
- The Marketing Hub Starter plan starts at $20 a month per seat
- The Starter customer platform plan starts at $20 a month per seat
- The Marketing Hub Professional plan starts at $890 a month
- The Marketing Enterprise plan starts at $3,600 a month
7. Omnisend
Omnisend is another one-stop email marketing solution designed for businesses dealing with eCommerce. It allows brands to interact with clients through robust email marketing, push notifications, SMS, scheduled emails and more! Easy user-intuitive designs and exclusive features make it highly popular among businesses of all sizes and marketers of all levels. It helps in improving customer engagement by driving conversions over different platforms.
Standout Features
- Live customer support
- Segmentation
- Drag-and-drop email builder
- Custom SMS workflows
- Pre-built email templates
- Campaign reports
- Deliverability info popup
- A/B testing
- Omnichannel marketing
- Shoppable emails
- Campaign optimization
- Campaign Booster
- Campaign click maps
- 130+ integrations
- List cleaning feature
- Automation splits
- Conditional Content Blocks
Pricing
Omnisend provides a free trial plan for excellent email marketing features. If you want to avail more advanced and exclusive features for better email marketing functionality, you must choose from the following paid pricing plans;
- The Pro plan starts at $41.30 a month
- The Standard plan starts at $11.20 a month
8. Benchmark
A simple yet useful email marketing tool, Benchmark Email helps to target businesses of all sizes, whether small or big. It provides user-intuitive tools for process automation, creating dynamic email marketing campaigns, and assessing measurable results. Benchmark is perfect for brands aiming to optimize their email marketing campaigns due to its clean layout and easy-to-use features.
Standout Features
- Email checklist
- Easy Drag-and-drop builder
- Subscriber forms
- Automated emails
- Email templates
- Segmentation
- e-Commerce tools integration
- Email marketing metrics tracking
- A/B testing
- Multi-channel automation
- Pre-built workflows
- Analytics and reports
- Text-based emails
- RSS emails
- Email Authentication
- Schedule emails
- Live chat
Pricing
Benchmark offers a free trial plan for beginners or small businesses who want to engage their potential audiences through effective email marketing tactics. If you want to get more advanced email marketing features, opt for the below-paid pricing plans;
- The Pro plan starts at $13 a month.
- The Enterprise plan is specially crafted for large senders, and the price is custom according to demands.
9. Email Octopus
Email Octopus is another significant one among other popular email marketing tools, as it has a simple and user-friendly dashboard. This helps brands form effective email marketing campaigns and engage a higher number of audiences. This is a very affordable and cost-effective platform. It is highly recommended that small to mid-sized businesses manage communication with clients.
Standout Features
- Pre-built email templates
- Easy drag-and-drop email builder
- Unlimited subscriber list
- Segmentation
- Advanced reporting tools
- Multiple tools integration
- Custom forms
- Easy-to-use email editor
- Marketing automation
- Developer API
- Visual builder
- Analytics integration
Pricing
Email Octopus offer 30 days free trial plan upto 2500 subscribers and 10,000 emails a month.
Upon exceeding these, you will be upgraded to a paid pricing plan known as the Pro plan, which starts at $9 a month.
10. Get Response
Get Response is a dynamic one among other email marketing tools that are best for brands wanting to boost their lead generation, online sales, and marketing automation. Due to its stunning automation features, detailed analytics and webinar hosting features, Get Response is highly recommended for monitoring real-time campaign success.
Standout Features
- Automated email sequences
- A/B testing
- Easy drag-and-drop email builder
- In-built landing pages
- Reporting and analytics
- eCommerce integrations with WooCommerce and Shopify
- Autoresponder
- Marketing automation
- Automated personalized emails
- Transactional emails
- Contact scoring
- Send-time optimization
- AI campaign generator
- Abandoned cart emails
- Community creation with Newsletters
- RSS emails
- AI-writing assistant
Pricing
Getresponse offers a 30-day free trial plan for beginners, but if you want to access stunning features such as webinars, automation, advanced reporting and analytics, you should upgrade to a premium pricing plan starting at $19 a month.
11. Klaviyo
Klaviyo is a great marketing automation tool that is specifically created for eCommerce agencies. It helps in customer segmentation, custom email marketing and data-driven email workflows. The multiple eCommerce platform integration feature of Klaviyo assists brands in driving higher client engagement and boosting sales conversion via data-driven email marketing campaigns.
Standout Features
- Segmentation
- Email personalization
- Simple drag-and-drop email builder
- A/B testing
- Multi-platform integration
- Automated flows
- Omnichannel campaigns
- Klaviyo AI
- Analytics ad reporting
- 350+ pre-built integrations
- Personalized benchmarks
Pricing
Klaviyo provides a free plan that supports 250 active profiles.
- An Email+SMS plan starts at $60 a month
- An Email plan starts at $45 a month
- Customer Data Platform plan charges $500 a month
- The Reviews plan charges $25 a month
12. MailerLite
MailerLite is another dynamic platform with a user-intuitive dashboard providing simple yet effective email marketing features to help brands automate, track and design their email campaigns. Its clean dashboard is easy for beginners, with the aim of generating personalized emails without facing any issues. Email verifier is another significant feature.
Standout Features
- AI email generator
- Newsletter templates
- e-Commerce integration
- Free image library
- Workflow automation
- Targeted campaigns
- Subscriber management
- Drag-and-drop editor
- Rich text editor
- AI email generator
- Auto-resend campaigns
- API Documentation
- Segmentation
- Signup forms
- Unsubscribe page builder
- Click maps
- A/B testing
- Reporting dashboard
Pricing
Mailer Lite offers a 30-day trial plan, which comes with basic features such as automation, popups, landing pages, and a drag-and-drop editor. If you want to make use of advanced features such as multiple triggers and Facebook audience insights, then you must go for the below-paid pricing plans;
- The Growing Business plan starts at $10 a month
- The Advanced plan starts at $20 a month
- The Enterprise plan is custom-built and connected to customer support for pricing details.
13. Loops
Loops is another popular platform for SMS automation and email marketing that helps businesses boost client engagement and sales conversions. It offers basic tools for customer data segmentation and automated workflow creation. Loops is highly recommended to businesses wanting to grow without any issues because it places a high value on scalability and ease of access.
Standout Features
- Personalization
- Product updates
- Lifecycle emails
- Transactional emails
- Saved styles
- Supabase integration
- Open API
- Multiple platform integrations
- Audience Segementation
- Zero-effort deliverability
- Intelligent Queueing
- Complete DNS handling
- Changelog Updates
- Account Confirmation
- A/B testing
- Pre-built workflows
- Advanced reporting and analytics
- eCommerce integration
Pricing
This tool is free until 1000 subscribers.
If you increase your subscribers to 5000 subscribers, you have to pay $49 a month, and so on. You have to pay $3999 a month when your subscribers are increased to 1,000,000. Exceeding that, you have to contact the team to know the pricing.
14. AWeber
The popular email marketing platform AWeber offers a range of effective tools for designing, automating, and filtering email campaigns. For small-sized brands aiming to effectively craft their email marketing strategies, AWeber is a great choice due to its advanced features and user-intuitive designs.
Standout Features
- Email templates
- Email builder
- AI writing assistant
- Link previews
- Easy drag-and-drop interface
- Subject line assistant
- Personalized emails
- Sign up forms
- A/B testing
- Unlimited email support
- Multiple apps integration
- Link in Bio page
- Web push notifications
- Email deliverability
- Email Automation
- AWeber Ecommerce
- Account management
Pricing
Aweber offers a free plan to up to 500 subscribers. If your subscriber list is huge, you can choose from the below-paid pricing plans;
- The Lite plan starts at $15 a month
- The Plus plan starts at $30 a month
- The Unlimited plan starts at $899 a month
Wrapping Up,
Businesses nowadays seek experts with skill sets in marketing, especially in email marketing. These candidates are prioritized if they expose such popular skills to hiring managers along with the most recent digital marketing practices.
Hoping, I have illustrated these eight popular email marketing tools along with their standout features and pricing plans in a simple and meaningful manner. If you have more features or tools in mind that I have missed discussing above, please feel free to add them in the comments section below.
So, increase your reach and client engagement through personalized emails with the proper application of popular email marketing tools such as SendinBlue, MooSend, MailChimp, Zoho and more!
By joining the exclusive Email Marketing Course of W3 Web School and mastering how to use email marketing tools properly, your business can make stronger and smoother connections with your customers, offer special and custom discounts and product offerings, and retarget them often.
Happy reading.
