Is Digital Marketing a Good Career In 2024?
Are you thinking if digital marketing is a good career option for 2024? You can notice that there is a huge demand for digital platforms; brands are now looking for skilled marketers. The marketing industry is constantly changing and becoming highly competitive.
It is very challenging to match up with the current marketing practices, trends, and advanced tools! But if you love creativity, innovation, and flexibility, digital marketing is the perfect match for you.
It provides you with a huge range of opportunities to explore different growing industries and boost your career in 2024. If you are ready to learn the latest practices of marketing, digital marketing can be the best career path for you in 2024.
I will be discussing the steps to start your career in digital marketing, what job roles you can get after course completion, essential certifications, skills, how to start them, and what average salaries you can get from each role in this blog post.
Want to get secure & high-paying job opportunities?
Join W3 Web School’s Digital Marketing Course to learn the skill sets to boost your career & crack high-paying jobs.
Table of Contents
What Do You Mean by Digital Marketing?
Digital marketing is a very popular and important type of online marketing that consists of the accurate utilization of different online platforms to promote and market various products and services to reach a huge number of targeted customers.
This umbrella term involves different marketing elements such as growth marketing, social media marketing, performance marketing, and other profit-making marketing practices.
This constantly changing marketing initiative includes audience engagement, brand promotions, targeting specific customers, and awareness building through online platforms or diverse types of digital mediums like mobile applications, social media, multimedia messages, emails, digital advertising, and more!
One major benefit of digital marketing is that it enables particular audience targeting to capture and generate a higher amount of profit-driven outcomes.
5+ Reasons Why Digital Marketing A Good Career Option in 2024!
So, apart from all this, why you must pick a career in digital marketing? I have highlighted five major reasons why you should choose.
- Highly Demanding
Due to the rise of online channels and various media platforms, digital marketing is in high demand. Businesses nowadays look for highly skilled marketing professionals to capture a huge number of targeted audiences. This increased demand guarantees a huge number of career opportunities and a highly-paying job role in 2024.
- Diverse Job Opportunities
A wide variety of job roles are offered once you expand your knowledge in content creation, competitor analysis, keyword research, website optimization, and data analysis. You can apply for career fields like SEO, SMM, SEM, email marketing, PPC advertising, and more.
- Higher Salary Packages
As the digital marketing field is highly emerging, the demand for skilled professionals is also increasing. These job roles offer very competitive salaries. An expert professional with years of experience can get high-paying salary packages from top companies.
- Flexibility & Adaptability
This career field offers you flexible working timings and easily adaptable work environments. You can peacefully complete your job responsibilities with this.
- Work From Anywhere Opportunity
With advanced digital marketing tools and technologies, you will be able to do work from home flexibly. A remote working opportunity has been offered in this field. All you need to do is have a smooth internet connection and a well-configured laptop to offer productivity.
Steps to Start Your Career in Digital Marketing
To begin a successful career in digital marketing is a mixture of various elements such as education, selection of a particular field, practical knowledge, continuous learning, networking, and further guidance. Here, I have made it easier for you to understand which steps to follow to get a successful career in digital marketing and achieve your goals.
Let’s get started.
- Join a Digital Marketing Course
Register for a digital marketing course to learn the fundamentals of topics, including SEO, SEM, SMM, SMO, email marketing, PPC, and affiliate marketing.
- Select a field of Specialization
Choose a particular niche in digital marketing and put more focus on topics such as SEO, social media marketing, content marketing, and email marketing.
- Become a Google Ads Certified
Get Google ads certification to boost your advertising skills. This highlights your skills related to ad campaigns and getting desired job roles.
- Learn Google Analytics
Learn the proper application of Google Analytics tools to understand and analyze vital data and make effective decisions to drive profitable results.
- Master PPC Advertising
Learn all things about PPC advertising to make and handle PPC ad campaigns on social media channels like Google Ads to attract potential traffic.
- Learn Search Engine Optimization (SEO)
Search Engine Optimization is a significant part of boosting the online visibility of a website. Know the strategies on how to boost rankings, optimize websites, and attract organic traffic from popular search engines such as Google and Bing.
- Join Internships
Go for internships to get hands-on experience and make you capable of working on real-client projects, develop practical skills, and get the opportunity to learn from industry experts. This can enhance the quality of your resume and help you to crack your desired job.
- Portfolio Building & Applying for jobs
Develop a robust portfolio that showcases the skills, projects, and campaigns you have managed successfully. Then, look for job roles that match your skills and preferences.
How to Begin With a Digital Marketing Career?
As you try your hands on the digital marketing field, it is very essential to know the niche within the industry. There are different types of career opportunities to choose from, each with its own different skill sets to master.
- Search Engine Optimization
SEO improves your website’s online visibility on search engines like Google. Using relevant keywords and informative content, you can help your website rank higher on SERPs, driving organic traffic.
- Email Marketing
In email marketing, you engage your targeted audience with customized interactions or retarget your audiences who have already interacted with your business previously. Personalized newsletters, promotions, and various updates can be included here.
- PPC Advertising
Ads are displayed on popular search engines like Google, and brands are widely using this approach. When someone clicks on your ad, you only pay for them. You can get increased traffic and visibility for your website online.
- Content Marketing
You can make and share relevant and high-quality content in the form of blogs and videos here. The major goal is to capture and retain potential viewers. High-quality content motivates people to take action, such as purchasing something, while building their trust.
- Social Media Marketing
This approach promotes your brand by using websites and social media platforms, including Facebook and Instagram. You can make captivating ads and social media posts to interact with targeted followers. It helps to establish a deeper bond with your potential audience.
- Affiliate Marketing
This marketing is associated with earning commission from partnering with the brand only when a purchase is made by clicking on the link you shared. This is a performance-based marketing approach to boost the reach of your business.
- Influencer Marketing
This aids in collaboration with popular people with huge followers on social media. Here, businesses can promote their offerings by partnering with popular public figures. People depend more on the products that their admired individuals are recommending.
Future Trends & Opportunitis in Digital Marketing
AI & Automation
AI integration and automation in digital marketing help to offer personalized and predictive marketing solutions to marketers. This increases the overall customer experience through automated recommendations that are personalized and of higher quality.
Video Marketing
This is one of the most aspiring fields in digital marketing, as there is a noticeable growth of popular social media platforms like TikTok, Facebook, and YouTube. Videos encourage users to buy things, and the rate is more than 80%.
AR & VR Integrated Marketing
AR & VR integrated technology is another popular thing that is increasingly used in the latest marketing approaches and will build up a strong base for future digital marketing actions. Businesses can highly engage customers with such technological integration.
What Career Roles You Get From Digital Marketing Career?
The highly demanding field of digital marketing offers a wide range of job opportunities, and they match the different preferences, interests, and skill sets of individuals. I am going to tell you about those job roles below.
SEO Executive: SEO is the very highly demanding marketing plan of a brand. During the the beginning of the career, an SEO executive can earn upto 4 to 5 lacs annually.
An SEO executive generates more organic traffic to the websites and optimizes the site organically to make them visible on the top of the SERPs.
Social Media Manager: A social media manager has the responsibility of managing all social media profiles and accurately branding your products and services on diverse social media channels.
In the beginning days, a social media marketing manager can get up to 3.5 lacs per annum. Utilizing appealing digital marketing practices to increase the visibility of the brand and overall audience engagement, the social media marketing manager handles the social media accounts easily.
Email Marketing Manager: An email marketing manager is responsible for planning, creating, using, and managing the entire email marketing strategy of a business organization. With the use of various AI tools, email marketers are able to personalize and customize creative emails to attract new audiences and remarket existing customers.
PPC Advertising Specialist: A PPC specialist is responsible for making attractive ad copies, conducting detailed keyword research, doing thorough keyword research, tracking conversions, campaign analytics, monitoring campaign performance, auditing, and adjusting bids to boost business ROI.
Content Marketing Executive: Content marketing is the most challenging practice of recognizing whether the content is suitable for a specific media to increase the brand reach and exposure.
A content marketing executive can get upto four lacs annually at the beginning of their career. To effectively engage with a broad audience, the content marketing executive is assigned to build and create compelling and highly informative content.
Content Creator: A content creator is responsible for optimizing SEO, conducting in-depth research on trending topics, encouraging brand collaborations, creating and editing content, proofreading before publishing, and boosting customer engagement.
According to some surveys, the number of content creators is increasing, and there are more than 200 million content creators existing in this world.
Affiliate Marketer: An affiliate marketer is responsible for offering assistance to affiliate partners, analyzing affiliate deals, tracking affiliate promotions, tracking the activities of affiliate partners, and boosting the affiliate revenue and ROI.
E-commerce Specialist: An e-commerce specialist creates digital ads, manages SEO, analyzes website data, does social media marketing, conducts A/B testing, builds online campaigns, and manages conversion rate optimization.
Average Salaries of Digital Marketing Roles
The average salaries of digital marketing roles can differ depending on various factors such as skill set, company size, expertise, years of experience, and company location. Here, I have listed some demanding digital marketing roles in India, along with their starting salary ranges.
SEO Executive
The average starting salary range of an SEO executive is approximately 3 to 5 lacs per annum.
Social Media Mananger
The average starting salary range of a social media manager is approximately 3.5 to 6 lacs per annum.
PPC Advertising Specialist
The average starting salary range of a PPC advertising specialist is approximately 3.5 to 6 lacs per annum.
Content Marketing Executive
The average starting salary range of a content marketing executive is approximately 2.5 lacs to 4.5 lacs per annum.
Content Creator
The average starting salary range of a content creator is approximately four lacs per annum.
Content Writer
The average starting salary range of a content writer is approximately 3 to 5 lacs per annum.
E-commerce Specialist
The average starting salary range of an e-commerce specialist is approximately 3 to 4.5 lacs per annum.
Certifications You Can Get with Digital Marketing Career
Certifications are considered a major element in making a good & growing digital marketing career in 2024. These validate your skill sets, education, knowledge, and expertise in digital marketing and open paths to new job opportunities.
Here, I have mentioned some popular certifications that digital marketers these days prioritize most.
- Google Ads Certification
- Google Analytics Individual Qualification
- Email Marketing Certification from HubSpot Academy
- Facebook Blueprint Certification.
- Hootsuite Social Marketing Certification
Wrapping Up,
Digital marketing is a highly demanding and flexible career with a huge career growth scope. So, here I have illustrated some facts on the most frequently asked question: “Is digital marketing a good career?” to clear all your doubts regarding this area of specialization.
With the fastest growing demand for digital marketing professionals across the world, now is the perfect time to start your journey on a career in this highly competitive field.
I hope that this blog has answered all your queries regarding digital marketing. If you want an individualized and updated course curriculum, join W3 Web School’s all-inclusive Digital Marketing Course.