Your website is not appearing in Google Search and you are very disappointed. do not worry. You came to the right place. This article will help you to figure out why your website is not appearing in Google Search and why your website is not ranking in Google and how to fix it.
If your site is not appearing in Google search results or performing well, then the first step is to check whether your site is indexing in Google or not.
Go to Google.com and type site:domain.com. Do not forget to replace Domain.com with your domain name.
If your site is indexed correctly in Google, it’s time to follow the steps below and get your site into Google Search.
1. Why is not Website Ranking in Google? And how to fix it
Below are some common reasons why your website is not ranking in Google and why your site is not appearing in Google Search.
Google has not indexed your website yet
Sometimes it may take a week or more to index your website into the Google search engine. The reason for this, your website is new and does not have any inbound links. But if your website has inbound links, then Google will index your site soon. The Crawler uses inbound links to index any site.
The sitemap has your website URLs and helps search engines to crawl your website well. However, it does not boost your search ranking, it can help your content to index and better crawl faster.
In addition, you can see through the Google Search Console how your site is performing in Google Search.
- You use more Competitive Keyword
If you use Single word or short phrase keyword to optimize your website, then your site will not perform better in search results. The reason for this is that a single word or short phrase keywords are very competitive.
Always use Keyword with four or five phrase words (long tail keyword) with lower competition and higher searches. This makes your content more targeted.
There are a lot of Keyword Finder tools available on the internet, but the best is Google Developed Keyword Planner which is completely free.
- Your website can have “no index” tag
In the search engine, the “no index” tag is used to prevent the site from indexing.
If you accidentally added the “no index” tag to your site, this is preventing your site from showing in search results.
Also, if you are a WordPress user, and you use Yoast SEO on your site and do not configure it properly, this may also be a reason.
- Lack of Quality Content
If you copy/paste content from another blog or website, Google will not like your site at all. It will reduce your Site Ranking or stop showing your site in search results. Even your site can also ban.
In addition, if you write your content and put too much or forcefully keyword into it, then it is called keyword stuffing.
Proper headings and images are very important for the content. Otherwise, it will make your content boring.
- Check manual Actions for your website
If your site is affected by Manual Actions, Google stops showing your site in Google Search. These Manual Actions usually occur when a website is involved in illegal activities, spamming and fraudulent or fishy activities.
You can use Google Search Console to check it out. When your site is penalized by Google, you can view detailed information from the Manual actions tab. Also, you will also be notified via email.
- Make sure that Google Finding and Crawling
Check Crawl Errors – If there are too many errors on your site, then Google will crawl your site very slowly. To speed up the Crawl process, fix those errors with 301 redirects.
Check the Robots.txt file – Robots.txt is a small text file that tells the search engine bot what page is crawl and no one on the website. If you make a small mistake in creating/editing a robots.txt file, then Google will stop the crawl and indexing your site.
- Not having high-quality backlinks
When Google ranks content, then uses Backlinks as a ranking factor. Backlinks can put a big difference in your website ranking.
Enhancing domain authority, Google website ranking and website traffic are very important. But one thing to keep in mind, if you make or buy bad or low-quality backlinks for your site, it can badly affect your website’s ranking.
Backlinks are very important to increase domain authority, Google website ranking and website traffic.
Here are some quick tips for getting high-quality backlinks,
High-quality content Publish. People will automatically link your content.
Submit a guest post to other blogs.
Comment on Do follow the blog and make sure that those blogs are related to your Niche.
Put a habit of interlinking.
Add your blog to the Top Blogging directories.
Submit your blog post to Social bookmarking sites.
Get your blog on top social networking sites Submit.
Convert your blog post to pdf and submit it to document sharing sites.
- Check the visibility settings of your site
WordPress comes with a built-in option that allows you to hide your website from the search engine. This option is great for the new website.
However, sometimes this option is checked incorrectly. As a result, the search engine stops indexing your site and your website is not visible in Google Search.
If your website is not appearing in Google Search or is not ranking, then first you have to uncheck this option. Just log in to your WordPress site and go to the Settings >> Reading page.
- Your website has been removed from Google
If you violate Google’s quality guidelines, Google may temporarily or permanently remove your site from Index and search results.
When Google removes your site from Search results, here are some terms,
De-indexed – Google removes the domain completely from the search result.
Penalized – The domain or page search is present in the results but direct search queries are not even displayed in the search result.
Sandboxed – Sandboxed is a filter that is applied to new sites. This prevents the new website from ranking, especially for high-competing keywords.
If you get a notification that your site has violated Google’s quality guidelines. You can fix it and then submit it to Google. Google will reconsider this
- Ranking on Irrelevant Keywords
Your Google ranking may be one of the main reasons for the decline. Perhaps you have used a keyword for your site that is not related to your blog or website.
- Algorithm Changes
This can also be a great reason for not seeing your site and not ranking in Google search. Google always keeps updating its Algorithm so that it can provide relevant results for user search.
When Google updates its algorithm, many websites lose their Search traffic and rankings.
- Competition
In today’s time, the competition has increased in blogging.
If you optimize your site properly but still have a Google ranking drop, then this might be the reason for the competition and your competitors are doing better than you.
- Poor Website Load Speed
Google uses website load time as a ranking factor. If your site takes more time to load, then you need to pay attention to it. Otherwise, your site’s ranking will gradually decrease and your site’s position will change in a search result.
Fast loading website affects both your ranking and user experience and performs better in search results.
- Your site is not Mobile Friendly
More than half of the search is from a smartphone. Therefore, Google has started using it as a ranking factor to improve mobile-friendly search results.
If a developer has created your website, then talk to him to make it responsive.
- Poor Content Optimization
Your site is not optimized for search engines, this means that your site is not optimized properly for SEO. If you want to see your website on Google’s first page, SEO techniques will be your best friend. Proper SEO technique helps you get higher rank in search results.
However, there are two types of SEO.
On-Page SEO
Off-Page SEO
Here are some quick tips about on-page SEO,
Focus on content quality.
Use the SEO-Friendly URL – Make your URL short and readable.
Start the title with the keyword.
Add Modifiers to your title like “2019”, “best”, “guide”, “checklist”, “fast” and more.
Make your site mobile friendly.
Use outbound Links (External Links).
Use internal links.
Improve the website loading speed
Use Long tail keyword and related keyword.
Optimize your image size. Do not forget to rename the image and add your target keyword to the image alt text.
Here are some quick tips on Off-Page SEO too,
Create a link through Guest Posting and Email Outreach.
Submit your article to High-Quality Niche Directories.
Improve your social media signals
Join a question-answer site like Quora.
17. Duplicate Content
If you publish duplicate content on your blog, Google will lower your search ranking and blacklist your blog too. As a result, your site will not appear in Google search results.
Always write unique and quality content with detail and deep information. Apart from this, your article should be interesting.
