Keep Updating Your Blogs at Almost No Cost and Stay in SEO Game
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Have you ever planted a garden? If so, then you might feel it vibrant and one that caught the eyes of the others. You might have noticed that as time passes the flowers wilt, and the charm starts to fade. To make that old garden bloom again you will need to do some trimming, pruning, and watering.
Your blog works the same way!
In today’s fast-evolving era of SEO, you can think of your content like that garden. Search engines like Google love fresh and updated blogs that have the latest helpful information.
If you think that your blog is not keeping up and is losing traffic to your competitors consider updating the content. When it comes to updating the content the first thing that comes to the mind of webmasters is the costs involved.
But here’s the good news. You now do not need to worry about the cost factor.
In this blog post, we are going to share some practical strategies that can help you update your blog content at no cost.
Low-Cost Strategies to Update Your Blogs
So, how do you give your old blogs a fresh new look without spending? Don’t worry, it’s easier than you think. All you need is to put in some effort. Below we are going to share some simple, low-cost strategies to update your blogs and keep them shining in the SEO spotlight!
1. Conduct Audit of Existing Posts
Auditing the existing blog posts will be the first step if you are looking to update the content for SEO purposes. The purpose of conducting this audit is to find the posts that are getting the traffic and need their content to be updated.
To conduct this audit, we recommend using Google Search Console. As it seems to be the most reliable no-cost solution for the current task.
Here’s how.
- Log in to your Search console.
- Go to the Performance tab from the right sidebar.
3. Turn on the average position filter from the dashboard.
4. Now scroll down below the performance box and choose the Pages tab.
5. Now note down the posts that have the lowest positions and are getting zero clicks. These are the ones that need your attention right now.
You might wonder, why only these?
Because these blogs are struggling to rank and are getting zero traffic.
2. Add New Information or Trends
It is not necessary to update all the content of your blogs. Sometimes they might need only a small touch-up, like adding the latest facts and figures.
You don’t need to hire an expensive writer just to add a few sentences. Instead, go for AI Sentence Generator by Summarizer.org. It’s free to use and will make this process quick and simple.
Here’s how you can use it to add fresh information to your blog posts.
Suppose one of your blog posts is on the topic “Best SEO Strategies for 2020”.
The title itself is telling that this content is outdated now.
All you need to do is update it with the current market trends.
For this simply go to Sentence Generator by Summarizer.org. Type something like SEO trends for 2024 and hit the Generate button at the bottom.
Now let the tool generate fresh, clear sentences for you.
Below we have shared the output the tool has generated. It has generated sentences that align with 2024’s SEO trends.
By adding these small updates, your content stays relevant and useful to your readers and search engines as well.
3. Optimize for Modern SEO Practices
Your blogs will probably fall behind if you ignore optimizing them for modern SEO practices like voice search optimization and AI overviews.
The good thing is that there is no need for expensive tools or services for this optimization.
To optimize your blog content for voice search, add sentences like people often talk when they search for something. For example, instead of using terms like Best SEO Tips prefer conversational keywords or questions. Like what are the best SEO tips?
For this, we recommend getting assistance from tools like AnswerThePublic. It will show you questions that people are searching for aligned with your topic.
For example, if your blog is about Content Update, you might find questions like:
4. Improve Visual Appeal
The purpose of updating the content is not only to rise in the eyes of search engines. Readers are more important. If your blogs have only lengthy texts, they probably will not like reading them.
So, it is important to add visuals like infographics or a video to your blog content to keep them engaged. When more readers engage with your content search engines will automatically improve their rankings.
Free tools like Canva can help you create eye-catching visuals in minutes. Simply search for infographic templates on Canva, choose one, edit it, and add it to your blog post.
Readers will not only find it helpful but also share it. Which can boost your blog’s reach.
And don’t forget about GIFs. They can add personality to your blog and make it more relatable.
5. Enhance Content Structure
Besides the quality of the content, its structure is also important. If it is not organized well readers will not like it and leave your website. Which can result in poor traffic. A clear, well-structured post makes it easier for readers (and search engines) to understand your content.
Start by using heading tags (H1, H2, H3). These break your content into sections and make it scannable for readers. For example:
- Use H2 for main headings (like Low-Cost Strategies to Update Your Blogs).
- Use H3 for sub-points (like the one you are reading right now)
Next, add bullets and numbering to list ideas, steps, or tips. This makes your content clean, organized, and easier to digest. For example:
- Use bullets to list tools or key points.
- Use numbering for steps or processes, like “1, 2, 3.”
To ensure your structure is perfect, you can do a real-time analysis using the free content analysis tool by Yoast SEO. It suggests areas where you can improve things that align with SEO.
6. Add FAQs
Adding FAQs (Frequently Asked Questions) to your blog is one of the easiest ways to make it more helpful and SEO-friendly.
Why?
Because FAQs answer common queries your readers have and help your blog rank for more keywords. Especially in featured snippets.
To find trending FAQs, start with Google Search Suggestions. Simply type your keyword into Google, and you’ll see questions pop up under the People Also Ask section. These are real questions people are searching for!
If you want even more ideas, use Ahrefs’ free Keyword Generator tool. Here’s how:
- Visit the Ahrefs free keyword generator tool.
- Search your main keyword
- Click on the questions tab to find the list of trending ones
- Use them in your blog content
For example, if your blog is about updating content, FAQs could include:
Bottom Line
Keeping your blogs fresh and updated doesn’t have to be expensive or complicated. With a little effort and the right approach, you can give your content the boost it needs to stay relevant and bring in more traffic. Implement the strategies that we have shared in this post above and let your blog boom like the garden we mentioned at the start.