Different Types Of Social Media Ads Design To Boost Your Engagement
Do you face difficulties in making your social media ads highly effective and engaging? Have you ever wondered why your social media ad design is not receiving enough attention? You are not alone here.
Brands of today are facing a hard time in getting higher engagement and attention on social media. Using the right social media ads design strategy and type can make a huge difference.
In this blog post, I am going to explore different types of social media ads design and explore the tips to create such ads designs for higher engagement.
From creating the most stunning social media ad design to eye-catching video ads, there are plenty of ways to grab the attention of the potential audience. If you can make the right social media ads design, you can boost the rate of shares, click and links and engage highly with your audiences.
Let’s explore the different types of social media ad design and pick the perfect ad design to make your brand recognizable in this highly competitive market.
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Table of Contents
What Is Social Media Ads Design?
Social Media ads design is the practice of creating visually appealing content for advertisements on different social media platforms. It includes developing designs for text, catchy images, and videos that immediately grab the attention of targeted consumers.
The goal is to make ads that are captivating, comprehensive, and clear. A well-optimized social media ad showcases the unique design of the brand, garbs the attention of the target market, and attracts more shares, clicks, and sales.
Due to the different designs of every network, ads are customized to different platforms, starting from Facebook, Instagram, or LinkedIn, where they will be played. Brand recognition and engagement are boosted by well-optimized social media ads design.
7 Key Tips To Create Social Media Ads Design
If you want to make perfect social media ads designed to persuade a huge amount of customers, you must follow the below-mentioned tips to create and plan social media ads perfectly.
- Know Your Audience: The first and most important tip is to know and identify who your target audience is. Know more about their preferences, interests, age, and other demographic details. This allows you to create visually appealing ads for your potential audiences. Your audience tends to engage with your social media ads if you personalize their colors, graphics, tone, and message exclusively for them. Your ads perform better when you get a clear idea of who your target audience is.
- Pick the Right Platform: Every social media platform has a different audience base and layout. For example, Instagram is more advanced and appealing, whereas LinkedIn is more formal in tone and advertisements. Choose the platform that fits with your brand objectives and potential audience. Social media ads are more likely to be displayed and interacted with when they appear in the most popular places where your audience comes together.
- Add a Clear Call-to-action: A captivating CTA guides customers on the next stage of purchase or engagement. Using terms such as “Learn More,” “Buy Now,” ” Explore Course Now,” or “Sign Up” that are short, crisp, and action-driven. The goal of your social media ads design is clear to understand when your call to action is simple and clearer. This small feature offers a simple next step, which leads to converting a potential audience into a customer.
- Include videos instead of photos: Images do not grab the amount of attention like videos do. They help you visually engage your potential users, initiate storytelling, or showcase a product. Videos that are short, crisp, and interesting keep the audience engaged for a longer period of time. They also have a higher chance to be shared more often, which boosts the reach and visibility of your brand on different social media platforms.
- Create visually appealing adverts: In social media platforms, images are highly essential. Using captivating and crisp designs, eye-catching colors, layouts, and high-quality images can be seen as another vital tip. A well-optimized ad is interesting and captures the attention of audiences. The message you are conveying is made clearer and lasting with simple yet stunning images. Try to focus on visually alluring social media ad design that reflects your brand.
- Be consistent with brand image: Your brand identity is built by managing consistency in color, tone, layouts, and typeface. Users are prone to remember your brand when they can spot your unique style. Over time, this encourages trust and familiarity. To make your brand appear reliable and professional, try to manage a consistent layout and design throughout all of your social media ads.
7. Consider the latest market trends: On social media platforms, trends change quickly. Keep updated on the new market trends, whether they include engaging elements, catchy visual styles, or new features. Making use of the latest trends can offer your ads a new and latest feel. Moreover, it shows that your brand keeps it updated and aware of what potential audiences are currently wanting.
Types Of Social Media Ads Design Formats
There are various types of social media ads designs you should focus on to keep your audience highly engaged with your brand. I have tried to highlight some of the major ones below, along with examples, to clear your understanding.
Let’s get started.
Image Ads
One of the simplest and most frequently applied ads designs on social media is image ads. They showcase a product, specific message, or event with a single, clear, and high-resolution image.
Brands can post appealing images on social media platforms such as Twitter, Facebook, and Instagram that immediately appeal to individuals. The size of the images in the image ads must be of 1:1 and 9.12 ratio.
Generating a lasting impression is the major goal of image adverts. To grab the attention, a first fashion attire brand can, for example, highlight a vibrant, fashionable image of their latest and trending collection. These social media ads design are highly effective when the message that the brand wants to convey is simple and clear like showcasing a special feature of the product or sales advertisement.
Image ads are great for boosting brand awareness and engagement on social media platforms as they are clear and simple to make people scroll and stop when they see something attention-grabbing.
Video Ads
Video Ads are essential for conveying messages and stories and boosting the rate of viewer engagement. Based on the social media platform, they can take any time from a few seconds to 2 to 3 minutes. Video ads are best for websites such as YouTube, Facebook, and Instagram.
These social media ads design are highly profitable when a brand wants to convey a specific story, express brand emotions, or display how a product offers different features.
A tech company should, for instance, make a 30-second video displaying the unique features of a newly made device. Videos that are short, crisp, and engaging have a higher tendency to be shared, which boosts the presence and reach of this brand.
Because they grab the attention of viewers for a longer period and boost brand engagement, video ads usually exceed the simple visuals.
Text-based Ads
Text-based ads generally employ words to capture more audiences and share brand messages. They are highly demanding and most frequently seen on social media platforms such as Twitter and LinkedIn, where text-based content is highly praised. These social media ads design perform well when brands want to advertise a service, event, or special promotional offers or to convey a clear message.
To boost sign-ups, a consulting agency can, for example, post a text-based ad highlighting a free webinar with a mind-blowing headline. Text ads can capture the attention of audiences with a catchy headline and an informative as well as convincing message. While simple, well-optimized text ads can be well-performing and affordable options for brands looking to instantly engage an audience.
Carousel Ads
Carousel ads are exciting and engaging as they assist audiences in scrolling over a set of images or videos in just one ad. Carousel ads, which are ideal for highlighting various unique and new products or features at once, are assisted by social media platforms such as LinkedIn, Facebook, and Instagram.
For example, carousel ads must be employed by an online brand to showcase various products from their newest collection. There can be a link on each image slide that links audiences to specific products or services.
As audiences scroll to view additional content, carousel ads are a great option to promote products or services. For agencies wanting to demonstrate thorough instructions, tell a story, or promote a range of items, this ad format is perfect.
Stories Ads
On social media sites like Facebook, Instagram, and Snapchat, stories adverts show up in the tales area. Because they fill the entire screen, they are very visible and provide a more engaging experience.
There is a sense of urgency because stories and advertisements are often brief and vanish after 24 hours. A travel operator might, for instance, employ a story ad with dynamic imagery and a clear call-to-action to advertise a limited-time holiday offer.
Stories ads capture the attention of customers who prefer short, clear, and interesting content as they appear less formal and more personal. These ads are great for agencies that wish to instantly create awareness about a product launch, sale, or event.
Message Ads
Message ads, such as those on Facebook Messenger or LinkedIn Messages, are ads that are delivered straight to the inboxes of users. They allow brands to capture potential audiences with custom interactions.
A LinkedIn message ad can offer a free trial of a new technical solution or invite professionals to a special event. Message ads generally get higher levels of engagement as they seem like private interactions.
When targeted viewers get an individualized greeting, they feel welcomed. Brands who want to build personal networking and make audiences feel heard and valued by offering exclusive discounts or custom suggestions may discover effectiveness with this ad format.
Influencer Ads
Engaging with social media influencers who promote a brand to their target audiences, influencer ads are generated. Influencers that have huge amounts of followers who resonate with their niche market collaborate with various brands.
To advertise a new skincare line, a skincare brand can team up with a skincare influencer. The endorsements of influencers seem more authentic than typical ads as their followers rely on them. Especially with potential audiences, this ad design performs better for increasing brand awareness.
As audiences engage closely with the content of influencers on TikTok, Instagram, and YouTube, influencer ads are often employed there. Brands can boost their reach and presence and create closer bonds with potential customers by using influencers’ reputations.
Lead Form Ads
Lead form ads help agencies in collecting user data, such as contact numbers or emails, from inside the ads. Lead form ads on social media platforms such as LinkedIn and Facebook enable customers to gather information quickly, ask for quotations, or subscribe to newsletters without ever getting out of that site.
For instance, a software business can offer an e-book for free in return for an email ID via lead form ads. By improving the lead generation procedure, these lead form ads reduce bad user experience and improve brand conversions.
For businesses wanting to grow their email list, nurture leads, and simply collect client information, lead form ads are just extremely effective.
Wrapping Up,
As you can see, each type of social media ad design is different from each other and serves different purposes. Don’t think that all 8 types of social media ads designs will be perfect for your business. All you need to do is use these ads for promoting and marketing on popular social media platforms like Facebook, Instagram, and YouTube.
Try to track and measure the overall performance of such ad formats to identify which one resonates with your business aim and help in meeting the campaign goals fast.
Hoping, I have clearly demonstrated various types of social media ads design along with tips and tricks to create engaging one. If you have any questions or any other points to add to the above sections, let me know in the comments section below.
Happy reading.
