Hello friends, Today we are going to talk about YouTube Ranking Factors. So if you are a YouTuber you can bring your video to the best rank in the search result. There are so many ranking factors for this, but in this, you will learn about some of the main factors.
It may be a bit difficult to believe but you should know that youtube is the world’s second-largest search engine. The first number is google and youtube is also connected to Google. You may also know very well about the popularity of youtube.
Looking at today’s situation, it can be estimated that youtube will grow even more in the coming times. You will also be surprised to know that 300 hours of video content are uploaded in youtube in a minute. Competition in youtube is growing very much now.
If you are a YouTuber you would want your channel to be the topmost searched result. So it is very important for you to understand the ranking algorithm of youtube. Once you understand their ranking factors correctly, the search results will start to rank your video.
Top 10 YouTube Ranking Factors
Channel Keywords
If you want someone to search about your channel then your channel should be at the top, for this, you have to set up channel keywords properly. In this, you have to add related keywords to the subject of your channel. So that your channel is able to rank in the right position.
1. Video Title
On-Page SEO is also important for youtube as well as for blog posts or other web content. If youtube ranking is considered to be the topmost factor. You must know that the metadata is considered to be a very large ranking factor and the title also comes in the same.
Good for your video title, google, youtube search and people will be good for everyone. So that they will attract more traffic and get more views.
If seen, the short title performs very well. If you keep a short title then keep in mind that the title should be done so that you know about the content.
2. Video Description
As a title, the description in the video should also be good. Because you know that this also comes under the metadata. And this plays the role of the ranking factor important for both Google search and youtube search.
We all know that youtube video is also read. If you have nude content in your video, then youtube easily recognizes it. But youtube can not read video content completely. Youtube algorithm only recognizes the title, description, and tags of our video, and what kind of content is there in our video.
Now you will have understood. In the description, you have to tell about the video in detail. You can also add keywords as well. With this, you can add social media links to the description as well.
3. Video Tags
This is one of YouTube’s most important ranking factors. You can rank your videos at the top of the search result using the right tags. There is a very important role of tags in Youtube Search.
While using tags, it should be kept in mind that only use related keywords related to a video. If you use some keywords in the description in some more tags, youtube gets confused. And he can not show your video in the right position.
You can use Youtube Tag Generators Free Tool Rapitags
4. Video Quality
This is also a very special part of the ranking factor of youtube. In Youtube, high-definition (HD) videos perform better than low-definition video. In fact, HD videos are highlighted even in the YouTube search result.
5. User Experience Metrics
Youtube take care of the user experience while rating our video. This allows them to know the quality of your video. If the user experience is okay then that video easily ranks in youtube.
If user engagement in the video is fine, youtube understands that video can be helpful for people and makes that video viral. This is the biggest factor of any video being viral.
If you have good videos and comments in your video, youtube guides that the quality of the video is good and gives it a good position in the search result.
6. Watch Time
Youtube is using watch time as the ranking factor since the end of 2012. Youtube can easily determine the quality of a video from “watch time”. If the watch time is good, then the video does not take much time to become viral.
The option of analytics in youtube is already given. From here you can check your video’s analytics report and find out how your video is performing.
7. Thumbnails
Thumbnails have a very important role in our video’s CTR (Click through rates). This means if you use attractive thumbnail, then the chance of getting a good response is very high.
You might have noticed that many videos in youtube are such that the quality is very bad but there are still many views on it. The reason for this is thumbnail only. If you also want to get as many views as possible in your video, then attractive thumbnail is very important.
According to research, most people have seen a thumbnail instead of reading the title and clicking on it. If you are active in youtube then you can see many such examples yourself.
9. View Count
You know that watch time is the best-ranking factor of YouTube. The same paradigm “no of views” is also a very important factor of youtube ranking. If the views of a video are good, then in the search result, it will be displayed in a good position.
So you should share your videos on social platforms such as Facebook, WhatsApp, Twitter and forums. This will give views in your videos and then slowly they will get good position even in the search result.
10. Closed Captions & Subtitles
You should have seen the caption used in many YouTube videos. For those who use multi-language in the video, it is very important for them. Also, it is also very beneficial for getting a ranking in search engine.
It has two major advantages:
1. If you are using a local language in your video, giving a subtitle does not make people understand it.
The search engine crawls the second caption. Which means the search engine understands your video properly and gets a good rank.
- You can add a caption to your video from the editor of youtube.
Disclaimer,
After knowing all the ranking factors mentioned above, you may have come to know how video ranks in youtube. Apart from this, the most important is the Authority. I have seen some big YouTubers that they do not pay attention to their video’s title, description, tags, but still, their video gets a good rank. In the same way, when you become popular, your video will also rank easily.
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