Top 15+ UI/UX Designer Interview Questions For Freshers [2024]

It’s very challenging to go for a UI/UX designer interview without knowing precisely what you will encounter. But you can have an opportunity of getting asked some joint interview questions there. 

Try to practice these 15+ common UI/UX designer interview questions to boost your self-confidence before the following interview & increase your chances of getting hired. 

Keep practicing the questions below!

Q1. What do you mean by User Persona? What is its importance in UX design?

User persona refers to the fictional character representation of a brand’s potential customers or audiences. You have to describe the target user’s exact demands, needs & preferences for the products that will be designed in the future. 

The user persona highly depends on in-depth user research, including their needs, demands & behavioral patterns related to the product.

The importance of user persona in UX design is:

• Better understanding of target audience.
• Guide the design decision to create unique products to satisfy the users.
• Boosts user satisfaction.
• Offer focus to the design method by potential user humanization.

Q2.  Explain the difference between UI & UX.

UX or User Experience designs mainly focus on the higher user experience & the usability of the designs. On the other hand, UI or User Interface design primarily focuses on interactive & visual elements of an interface of a product & it provides user-friendly & aesthetically appealing designs. 

UI designs incorporate features such as buttons, layouts, colors, typography & entire design aesthetics. Whereas the UX designs cover features such as accessibility, thorough user research, user emotions & usability. 

Q3. What do you mean by usability testing? State its importance.

Usability testing refers to the testing process in which the functionality of a web application, website, or other related digital offerings is evaluated by observing specific real users. Through this process, the user experience & website navigation are thoroughly examined. 

It is essential for UX designs as it helps in spotting usability problems & collecting user feedback directly. Usability testing also helps UI/UX designers validate unique design decisions, revealing the pain points of users & the ways they interact with offered products. Overall user satisfaction is also enhanced by usability testing. 

Q4. What do you mean by responsive design & explain its importance?

The term responsive design refers to the process of designing web applications or websites according to the devices of users, such as desktop, mobile, or different screen sizes. The primary aim is to maintain a standard appearance & usability despite the devices it is displayed on. 

If you design a website using responsive design principles & techniques, you are offering a consistent user experience. It also boosts the overall accessibility & helps in supporting the SEO steps by handling a single URL effectively.

Q5. What are micro-interactions? What is its importance?

Micro-interactions refer to the subtle, small & interactive design features or animations that offer user feedback & collaborate with the system or react to the actions of users. Micro-interaction features include actions such as form submissions, notifications, button clicks, hover effects & loading animations. 

The importance of micro-interactions are:

• It helps to boost user experience by making interactions engaging, informative & intuitive.
• It enhances the overall user satisfaction & user engagement with the offered product.

Q6. What tools do you use in UI/UX design?

There are a considerable number of tools that are pretty popular & commonly used in UI/UX designs. I have asked some UI/UX expert professionals about what tools they are using the most while making their UI/UX designs stand out among others & they prepared a list of some standard tools below.

• Figma.
• Adobe XD.
• InVision.
• PhotoShop.
• Illustrator.
• Sketch.
• Axure.
• Slack.
• Miro.

Q7. Do you know the concept of wireframing? Explain.

Wireframing refers to the specific layout of a web page that highlights what user interface features will be available on main pages. Through the wireframing process, designers can put the overviews of interactive design products to build the flow as well as structure of future design solutions.

This is known as the visual blueprint of the website’s structure, offering developers & stakeholders a clear idea of the layout of the design product & their interaction flow.

Q8. State the purpose of wireframing in UI/UX designs.

Wireframe helps in catching the design issues very early & saves the valuable time & effort of designers. It helps in building the basic structure of the webpage before incorporating any visual elements such as images or colors. 

Wireframing also helps in showcasing the intended functions of a design product. It helps in saving the valuable time & effort of the designers. In addition to these, it also helps in prioritizing content & incorporating user flow & interactive designs. 

Q9. How do you integrate user feedback into your designs?

The integration of user feedback into my designs includes several steps and those are;

• Feedback collection via surveys, analytics & usability tests. 
• Feedback analysis for recognizing user interests, demands, improvement areas & pain points of targeted users.
• Continuously incorporate modifications depending on user feedback to boost the overall user experience & usability of products.

Q10. What are some key principles of visual design & how do you incorporate them into your design?

Visual design principles help us to inform how major design elements like shape, color, line, grid & space combine to create an appealing visual. 

There are some major principles of visual design, and they include scale, balance, contrast, visual hierarchy & gestalt.

The fundamental principles of scale help in applying relative size to signal the rank & significance of a composition. The balance principle helps to distribute the amount of visual aspects on both sides of an imaginary axis equally.

Gestalt principles help to grab our tendency to understand the whole as compared to the other elements. The contrast principle highlights the juxtaposition of components that are visually dissimilar to convey the message that all these elements are not the same.

Q11. What type of research methods do you use mostly?

A number of research methods are used by UI/UX design professionals & I am highly inspired by their application. Some of them include user interviews, focus groups & survey conduction, and using different analytical tools for understanding user interactions & behaviors. 

Also, I perform user testing to validate the design decisions & boost the overall user experience. 

Q12. Can you explain the concept of Information Architecture & its application in UI design?

Information architecture refers to the specific structural design of collaborative information environments of a website or web applications. It helps to organize & structure the vital design information in a way that you can find them very quickly to use. 

In UI design, Information architecture helps to create an intuitive & straightforward navigational system. It also allows designers to get an idea of the relationship between various types of user information. 

Q13. What software & tools do you use for prototyping & collaboration?

There are some criteria to look for while choosing the most suitable prototyping & collaboration tools in UI/UX designs. 

Those criteria you should consider are the capability to choose appropriate tools for the design project’s demands, knowing what tools are commonly used as prototyping tools in UI/UX designs & expertise in making user-friendly prototypes. 

Those tools for prototyping & collaboration are:

• Sketch.
• Adobe XD.
• Figma.
• Axure RP.
• InVision.
• Proto.io
• Principle.
• Slack.
• Miro.
• Zeplin.

Q14. What do you mean by design thinking?

Design thinking refers to the specific approach to solving a problem that prioritizes creation & innovation. 

The five significant stages of design thinking in UI/UX designs are empathize, define, ideation, prototype & test out solutions. 

UI/UX designers are widely using this approach to identify issues & come up with innovative solutions by carefully getting the needs, demands, goals & pain points of users. Feedback is another major aspect of design thinking. 

Q15. What are the major differences between designing for mobile & desktop?

Desktops usually involve making designs optimized for larger screens & interactions that are mouse or keyboard-based, whereas mobile designs are optimized for small screens & interactions that are touch-based. 

Mobile designs utilize compact navigation options such as collapsible sections, hamburger menus, and bottom bars to access quickly. At the same time, the desktop designs use traditional menus, a horizontal navigation base, sidebars & more detailed navigation. 

Mobile designs offer single-column layouts, allowing users to scroll vertically & media optimization to load faster. At the same time, the desktop designs offer multi-column layouts prioritizing in-depth structure of content & larger images. 

Q16. What is the purpose of a user flow?

The primary purpose of user flow designing is to guide potential users through a web application ot website easily without facing any issues. These are commonly viewed as a diagram that maps the different steps a user takes to achieve a design task within a project. 

User Flows are important as they highlight how users navigate through the design process, help you to visualize UX, help to get useful feedback & optimize them easily.

Q17. What are some popular & most common design patterns?

There are various types of design patterns available & UI/UX designers are using some popular of them. Those popular & most common design patterns are:

• Sticky navigation.
• Carousel.
• Modal windows.
• Tabs.
• Infinite Scroll.
• Hamburger menu.
• Card layouts.
• Breadcrumbs.
• Forgiving format.
• Lazy Registration.
• Hover controls.
• Wizard forms.
• Leaderboard.
• Steps Left.
• Subscription plans.
• Progressive Disclosure.
• Dark patterns.

Q18. Can you explain the difference between high-fidelity & low-fidelity prototypes?

Low-fidelity prototypes are the primary representation of the creative design with good functionality & minimal details. At the same time, low-fidelity prototypes are highly interactive & detailed ones that are quite similar to the final ones. 

Low-fidelity prototypes deal with rough sketches that usually outline the layout & structure of the interface, whereas high-fidelity prototypes deal with refining the visual elements such as colors, typography & images to copy the real user interface. 

Low-fidelity prototypes prioritize content hierarchy & placement over aesthetics. High-fidelity prototypes offer a realistic user experience with robust animations, transitions & simulated interactions.

Q19. What do you mean by Design Sprint?

Design Sprint is a thorough procedure that consists of 5 days in which design problems are handled by a user-centered team of designing. The design sprint is a time-consuming process that validates ideas by solving design problems, user testing & prototyping within a short time span of 5 days. 

Design sprint helps a UI/UX designer in the decision-making process & quick innovation related to the product development process. 

Q20. What is a design persona?

Design persona refers to the visual fictional representation of the behavior, characteristics & inspirations of a user. This helps a UI/UX designer in making design decisions by assuring they resonate with the demands and preferences of the users & boosts the functionality of the user-centric design methods.