Today we will talk about PPC, ie Pay Per Click. Search Engine Optimization is a Free Organic Result but PPC is a Paid Advertisement.
Suppose any of your ads are showing in Google, if a user clicks on your ad, then you will have to pay for that click. For example, you have searched in Google for Best Digital Marketing Course in Kolkata and you can see many ads on google that called PPC(Search Engine Marketing). Big companies use Google PPC to sell their services, products.
Benefits of PPC:
Provide Fast Results: If you have created a website today and you don’t want wait for SEO and you want to sell products and service fast, then you can use Google PPC to rank your website in Google’s first page that means PPC provides Fast Results.
Cheaper than Traditional Marketing: PPC is about 90% cheaper than Traditional Marketing because today is the era of Internet and there are many websites on the Internet where there is a lot of traffic and you can get your ads to be shown on those websites like youtube. You can sell your products or services.
Independent From Google Algorithm Changes: In Google Algorithm, there are some changes from time to time, due to which the ranking of the websites keeps decreasing or increasing but it does not have any effect on PPC.
Reach the Right Audience: You can target your Desired Audience with PPC, and you can sell your products and services to them, with PPC you can also target a Particular Location means you can use keywords, Location, Website, Device according to yourself.
Budget-Friendly: You do not have to spend millions of Dollars to put PPC on your ads, but you can start your business by applying PPC on a low budget too.
PPC Keywords
Keywords important part of PPC. if you want to run your ads in Google Adwords you need to know first about keyword research and planning.
There are 5 types of keyword match types.
Broad Match Keywords
If any user writes any word from your Keyword, then your ad will be shown on google that is Broad Match Keyword.
Example: Your Keyword is SEO Training and any user will type SEO or Training Then Your Ad will be displayed on Google.
So how can your Keyword Show in a brand match for this Keyword?
SEO Tutorial
SEO Training
SEO Company
Free SEO Training etc
If any user searches related word then your ad will be displayed.
Phrase Match
if you search First or the last word from keyword then your ad will be displayed on google.
Example Your Keyword is :
“buy men shoes”
So when will you have Ad Show
Buy men shoes
Buy men shoes online
How to buy men shoes
Buy men shoes now
And you won’t have Ad Show
Men shoes
Men shoes buy
Buy shoes for men
- Broad Match Modifier (BMM):– Broad Match Modifier means in short BMM, the word user in front of your word which has a + sign, which must be used.
- Exact Match: – In Exact match, the user has to search the same keyword which you have added in the ad group.
- Negative Keywords: – Negative keywords are used to prevent unrelated searches.
You can put a Negative Keyword Like This.
Example: –
images
Free
Videos
Apps
What
When
