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Top Digital Marketing Course in Kolkata with AI Integrated Syllabus

Enroll in India’s leading digital marketing certification course, which follows a curriculum that aligns with the latest industry trends, learn from experts who possess extensive real-world experience, and receive guaranteed job interviews* with our network of 500+ hiring partners until you land your dream job.

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Advanced Digital Marketing Course in Kolkata - Updated Syllabus [2024]

Join AI Based Advanced Digital Marketing Course in Kolkata Offered by The Finest & One of The Most Popular Digital Marketing Institutes in Kolkata – W3 Web School.

We’ve trained 20,000+ students and 1500+ batches to date. We focus on providing quality education & offer one of the Best Digital Marketing Course in Kolkata. The trainees at W3webschool receive full support regarding backup classes, placements, internships & free digital marketing tools.

Digital Marketing Course In Kolkata Overview

Can I Study Digital Marketing courses in Kolkata offline

Certainly! You can find offline Digital Marketing Courses In Kolkata to enhance your skills and knowledge. Digital Marketing courses in Kolkata offer W3webschool more structure and guidance.

What things do you learn in a digital marketing course?

Students will learn about Advanced SEO, Social Media, Google Ads, Facebook Ads, Email Marketing, Video Marketing the different types of content, such as blog posts, infographics, and ebooks, as well as how to create a content marketing strategy. They will also learn about the different stages of the content marketing funnel, from attracting prospects to converting them into customers.

Can I learn digital marketing online?

Yes, with everything being available online, even digital marketing courses had to be made available for learners. Apart from that, you can even get brief introductions about digital marketing concepts from blogs or YouTube videos available on the Internet.

Does any previous experience is required for this course?

No, there is no need to have any experience. You are not required to be from an IT background. The course can be completed even by people from a non-IT background.

Is digital marketing a good career?

Digital Marketing Skills are high in demand, the pay for digital marketing roles is also high. You can get better roles in the organization because of your expertise. Digital marketing is not necessarily hard to learn, but it does take time, effort, and persistence.

Is a digital marketing certificate worth it?

A digital marketing certificate can help you stand out to potential employers and demonstrate your skills and knowledge in the field. Digital Marketing Certification is absolutely worth your time and effort

I have more queries!

Don’t worry if your desired query is not discussed above, you can call us directly on +91 80172 70445 or you can chat with by clicking on the messenger icon. We’ll definitely solve your every single doubt regarding the course.

Get Course Details

Batch Start: 15 Oct 2024

Key Highlights

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Secure Your Career With W3webschool

100% Placement Support for Learners

7 to 15 LPA

Highest Package

4.5 LPA

Average Package

90%

Placement Rate

50%

Average Salary Hike

Placement stats as per the internal 2024 report.

Digital Marketing Syllabus That Makes You Industry-ready

Fundamentals of Digital Marketing

What is Digital Marketing?
Scope & Latest Trends
Career and Jobs in Digital Marketing
Understanding Channels in Digital Marketing
Setting marketing objectives
Business Models & Competitor Research
Marketing funnel & customer journey
Identifying target audience segments
Developing a value proposition
Important terms & metrics in Digital Marketing
Understanding Media- Paid, Shared, Owned, and, Earned
Overview of digital marketing channels-Inorganic and Organic
Choosing the right channel mix for your business
Creating a Buyer Persona
How to think like Marketer

Domain Marketing, Website Planning & Creation

What is Domain Marketing
Importance of Domain
Types of Domain & Extensions
Domain connecting to Hosting
Niche related domain
How to Buy a Right Domain
How to Sell a Domain with higher price
Listing Domains for Sale
Finding domain with AI tool
WordPress Installation
Businees website creation
Blog website creation
Portfolio Building
Ecommerce webiste Creation
Use of WooCommerce Plugin
Payment gateway

Web Analytics + GA4

Google Analytics Overview Google Analytics Set Up Important Terms & Metrics Real time Report
Audience and Acquisition Report
Behavior and Conversion Report
GA4’s functions and features Setting up Google Analytics 4 and Overview
Final SEO Performance Report Submission

Introduction to SEO

Introduction to SEO
Keyword Research
What are keywords in SEO?
SEO-friendly Content, Planning & Strategy
Technical SEO
Local SEO
Common SEO Pitfalls
Importance of Keyword Research
Types of Keywords
On Page SEO
Google Search Console
Off Page SEO
Site Audit: Checklist & requirements

Social Media Marketing

Basics of Social Media Marketing
Significance, Role, Goals and Elements
Social Brand Management
Setting Up Audience Persona
Social Media Marketing Strategy (B2B & B2C)
Content planning and calendar creation
Social Media Marketing Key Metrics
Content Creation and Curation
Organic Postings
Social Media Management Tools
YouTube Marketing
Instagram Marketing
LinkedIn Marketing
Twitter Marketing

Content Marketing & Blogging

Introduction to Content Marketing
Benefits of content marketing
Different types of content and their uses
Understanding TOFU, MOFU, and BOFU
Researching and Identifying Audience Needs
How to plan a long term content strategy?
How to find your blogging niche?
Creating strategy for blogging
Right way to do SEO in blogging
Google Web Stories
Content marketing tools
Developing Content Plan for Website or Blog
Content Cluster Strategy
Converting traffic to leads
How to build traffic on new blog?
Essential blogging tools
Monetization strategies for blog
Using ChatGPT for blogging

Performance Marketing (Google Ads)

Introduction to Google ads
Campaign types and structure
Exploring different keyword match types and their impact
Types of Search Ads
Crafting compelling ad headlines and descriptions
Understanding bidding options and strategies for maximum ROI
Creating search campaign structure from scratch Campaign tracking and performance management
Analysing Different Audience Types in Google Ads
Importance of Discovery Display ads
Understanding YouTube Video Advertisement
Universal App Campaigns
Using Chatgpt to prepare ad copies
Conversion Integration with GTM, Conversion Linker
Remarketing in Google Ads, Benefits, Audience Manager
Discovery Campaign (Setup), Shopping Ad, Google Merchant Centre
Performance Max, Benefits, P Max Setup, Hotel Camp.

Performance Marketing (Meta Ads)

Basics of Performance Marketing
Picking the right platform
Competitors Analysis in Performance Marketing
B2B, B2C & D2C
Introduction to Meta Ads
Understanding the Objectives Metrics to track, Buying Type & Meta Algorithm
Audience stages in Meta Ads Manager
Bid Strategies, CBO VS ABO and Meta Funnel
Meta Pixel and analyze various successful cases
Event Step Tool, custom and look alike audience
Dashboard ROAS VS Realized ROAS
Campaign Performance analysis and optimization
Ad automation - RevealBot/Madgicx
Automation Possibilities, Martsch Stacks
Rule Automation, Creative Automation Platforms
Execute an end to end campaign on Meta and Instagram

Performance Marketing (Other Platforms)

Instagram Ads & its types Instagram Business Account Setup
Setting up Instagram Ad Campign
Linkedin ads and its types & importance LinkedIn Page - Creation Create Business Manager
Campaign Objective Identify Target Audience Ad format Budget & Schedule Review and launch
Linkedin Conversion Tracking
Twitter Ads & its type, Ads Formats Twitter Ads account setup Ad creation
Twitter Conversion
What is Third Party Ads? Benefits of Third Party Ads Disney + Hotstar Ads Campaign Setup
Spotify, Sharechat Ads

Media Planning

Basics of Media Planning
Media objectives and strategy
What is a media mix and why is it important
Media Budgeting - allocation across different channels
Media buying - Direct vs Programmatic vs Real-Time Bidding
Online marketplace for buying ad spaces - Releasemyad & Themediaant
Media Scheduling Strategies
Media Evaluation Metrics & KPIs
Brand Safety & Ad Fraud

Influencer Marketing

What is Influencer Marketing
The Content-Driven Approach
Why Should Brands opt for Influencer Marketing?
The Advantages of Influencer Marketing
Top Successful Influencer Marketing Campaigns
How to Connect With the Right Influencer
Different Influencer Marketing Platforms
Paid promotions
Gifts and Giveaways
Brand Ambassador and Affiliates

(ORM) + (CRO)

Definition and Scope of ORM
Utilization and Significance of ORM
Key Benefits Derived from Implementing ORM
Operational Mechanisms of ORM Platforms
Various ORM Platforms & their Distinct Features
Strategies for Effective Review Management
Adhering to ORM Platform Policies
Differentiating Comments and Reply Types for Content
Addressing Negative Reviews
ORM Techniques and Strategies
Crafting and Distributing Press Releases for ORM
Tools for ORM
Guidelines for Efficient Client Management in ORM
Basics of Conversion Rate Optimization (CRO).
CRO Process: Observe, Ideate, Test, Deploy
Effective strategies and methods in CRO
Checklist for CRO optimization

Email Marketing & Whatsapp Marketing

Why Should You Care About Email Marketing
Whos Winning the Email Marketing Game
Easy Ways to Ace Email Marketing
Boost Your Email Game with These Tips
Numbers that Matter in Email Marketing
WhatsApp Marketing: The Good and the Not-So-Good
Things to Know Before Trying WhatsApp Marketing
Mixing Email and WhatsApp Marketing Made Simple

Marketing Automation

What is Marketing Automation and why is it important
How can I use Marketing Automation to sell more
Marketing Automation Tools and Platforms
Marketing Automation Workflows
Marketing Automation for B2B & B2C
Automated Email Marketing Campaigns
SMS Automation
WhatsApp and IVR Automation

Freelancing & Portfolio

How to start freelance work Freelance Platforms Professional profile creation
Projects work list & portfolio, How to create proposals
How to Set pricing for projects, Time Duration Decide, Billing Creation

Resume Building + LinkedIn Optimization & Interview Prep

Resume Building
Resume Overview
LinkedIn Profile Optimization
Interview Preparation
Live Interview session

Digital Marketing Tools You’ll Master

Fee structure of this program

Total Program Fee:

INR 45,000

Offer Price: INR 35000/-

Learn from Industry Experts

Ankit Singh

Ankit Singh

Digital Marketing Trainer
4+ Years Experience

Shaheel Khan

Shaheel Khan

Performance Marketing
8+ Years Experience

Bholanath Hore

Bholanath Hore

WordPress and Shopify
3+ Years Industry Experience

Puja Sur

Puja Sur

Graphic and Social Media
1+ Years Industry Experience

Poulami Dalal

Poulami Dalal

Content Strategy and Writing
2+ Years Industry Experience

Pritika Dey

Pritika Dey

Admission and Career Counselling
2+ Years Industry Experience

Bidyut Hazra

Bidyut Hazra

Website Design and Landing Page
2+ Years Industry Experience

Having Queries? Contact W3 Web School's Help Desk!

Getting Confused? Clear Your Every Single Doubt Regarding Our Advanced Digital Marketing Course in Kolkata. You Just Need to Call or Send WhatsApp Message to Our Help Desk Team.

Phone (For Voice Call)

WhatsApp (For Call & Chat)

Admission Process:

Get Yourself Enrolled in 5 Easy Steps

Step - 1

Talk to Our Counsellors

Start now by enquiring about the course details & clear your doubts regarding the course.

Step - 2

Attend A Free Demo Class

Book a free demo class & get an idea of the course as well as the teaching method of the trainer.

Step - 3

Finish Enrollment Process

Upon receiving the course details, you can fill up the application form, submit it with your documents.

Step - 4

Pay Enrollment Fee

You can now choose the payment method according to your preferences, whether it is online or cash transaction.

Step - 5

Get Started

Upon successful completion of the payment, receive further information on the course & begin your learning.

Career Opportunities after the Course

Entry-Level Digital Marketing Jobs

Mid-Level Digital Marketing Jobs

Social Media Team Lead
PPC (Pay Per Click) Executive
Media Planning Associate
Senior SEO Associate
Campaign Manager
Performance Marketing Associate

Valuable Reviews:

What Our Student's Talking About Us ?

Myself srayasree I completed my digital marketing course from W3webschool. It was my amezing experience from here .Each and every teacher helped me a lot to fulfill my target and thanks to my class teacher Ankit sir . I got a job from here.

I am reviewing this institute after having lots of experienced, i have learned so many thing from w3webachool and their guidence is like you family.
I Got A Job Recently In The Field Of Digital Marketing!♥️

I have completed my Digital Marketing course a year ago and my overall experience has been pretty good. Sir and other stuffs everyone have been helpful and got to learn the things properly, so thank you...

Frequently Asked Questions

Career Outcomes
Course Features

Does W3 Web School offer any Certifications?

Yes, W3 Web School offers an ISO-verified certification to learners who joined the Advanced Digital Marketing Course and completed six months.

What are the Certifications Offered by W3 Web School?

W3 Web School offers certification tracks under our offline and online digital marketing program, and it is “Advanced Certification in Digital Marketing.”

What skills will I learn from this advanced digital marketing course?

You can learn a huge number of trending skills and techniques if you join W3 Web School’s digital marketing course.

The skills and knowledge include robust search engine optimization, social media marketing, search engine marketing, how to create effective campaigns on social media, PPC advertising, content marketing, content writing, Google ads, media planning, and more!

You can also gain skills like budget allocation, bidding, communication, team management, pitching, and brand management.

What Salary Package can I expect after finishing this course from W3 Web School?

The salary package I can expect after completing this course mainly depends on various factors and those include skills and knowledge that one candidate highlights in front of employers.

If you are an undergraduate student, then you can expect an Internship, and the stipend ranges between 5k to 7k monthly.

If you are a graduate, then you expect a monthly salary of 12K to 18K.

Is digital marketing a good career?

Digital Marketing Skills are high in demand, the pay for digital marketing roles is also high. You can get better roles in the organization because of your expertise. Digital marketing is not necessarily hard to learn, but it does take time, effort, and persistence.

Is a digital marketing certificate worth it?

A digital marketing certificate can help you stand out to potential employers and demonstrate your skills and knowledge in the field. Digital Marketing Certification is absolutely worth your time and effort

I have more queries!

Don’t worry if your desired query is not discussed above, you can call us directly on +91 80172 70445 or you can chat with by clicking on the messenger icon. We’ll definitely solve your every single doubt regarding the course.

What is the course fee for Digital Marketing?

The fee for the advanced digital marketing course ranges from 30,000 to 60,000 as per customization. The early joiners will get a special discount.

Why waiting? Join the course Now!

What topics are covered in the Digital Marketing curriculum?

The huge variety of topics covered in the curriculum include;
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Google Ecosystem
E-commerce channels
PPC Advertising
Projects

What is the duration of this course?

While the course duration is fixed at six months, the actual duration varies between 6 to 7 months. This depends highly on batch performance and the grasping power of students.
There are two types of batches we generally offer: one is on weekdays, and the other is on weekend batches.
The weekday batches are defined as Mon Wed, Fri 10:30 am to 6:30 and Tues Thur Sat 10:30 am to 6:30.
The weekend batches are on Sat and Sun from 10:30 to 2:00 pm.
The duration of the course may be extended subject to national holidays or any disruptions that are beyond W3 Web School’s control.

Will I get lifetime access to the video of recorded classes?

The Team of W3 Web School delivered a mail containing a link to videos of recorded classes. You can click on the link and download the video of the recorded class and then access it over a lifetime whenever you need it.

Does W3 Web School offer placement facilities?

Yes, W3 Web School offers 100% placement assistance services. The dedicated placement team will help you reach top employers in this highly competitive domain of digital marketing. This advanced digital marketing course also prepares you as a marketing professional through interview preparation, mock interview sessions, and 24*7 student support.

If I don’t need a placement support facility just right after the course completion? Will I be available for this facility after a few months?

Yes, of course. Our committed placement team will offer you the required placement assistance after a few months of course completion. If you have more queries, just contact our counsellor.

What are the eligibility criteria for the advanced certification program in digital marketing?

There are no specific criteria for joining this advanced digital marketing course, as we offer basic to advanced knowledge to each learner. However, if someone is looking for a placement right after the course completion, then he/she should complete graduation with a minimum of 50% marks in aggregate or equivalent. But if someone’s aim is to boost their skills or knowledge in this specific domain, then our course is always open to them.

What benefits can I get by joining a digital marketing certification course?

An advanced digital marketing certification course has had a huge impact on my personal development as well as my professional career as a digital marketing expert. Some of them include higher networking opportunities, more competitive advantages, more earning ways, and better career opportunities.

I have more queries!

Don’t worry if your desired query is not discussed above, you can call us directly on +91 80172 70445 or you can chat with by clicking on the messenger icon. We’ll definitely solve your every single doubt regarding the course.

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