Digital Marketing Course in Kolkata
Job-Ready Training with Practical Classroom Learning
Enroll in a Digital Marketing Course in Kolkata designed for students, job seekers, and working professionals. Learn SEO, Google Ads, social media marketing, performance marketing, and analytics through hands-on classroom / Online training and guided real-world projects.
Where Our Digital Marketing Students Have Worked
Companies where W3 Web School students have applied, interviewed, completed internships, or started their digital marketing careers.
Logos shown are for student placement exposure, internships, and professional experience. W3 Web School does not claim official partnerships unless explicitly stated.
Student Success & Placement Highlights
Digital Marketing Course Overview
Course Duration
4–6-12 months of structured digital marketing training.
Training Mode
Classroom training in Kolkata and live online sessions.
Live Projects
Hands-on experience with real digital marketing projects.
Certification
Industry-recognized digital marketing certification.
Placement Support
Resume support and interview preparation included.
Who Can Join
Students, job seekers, professionals & business owners.
Who Is This Digital Marketing Course For?
Students & Fresh Graduates
Those who want to start a career in digital marketing with practical skills.
Job Seekers
Individuals looking to switch careers or enter the digital marketing industry.
Working Professionals
Professionals who want to upgrade their skills in SEO, ads, and social media.
Business Owners
Entrepreneurs who want to promote their business and generate leads online.
Digital Marketing Course Syllabus (Updated for 2026 Industry Needs)
Digital Marketing Foundations & Industry Overview
Build a strong base and understand how digital marketing works in real businesses.
- How digital marketing generates revenue for companies
- Customer journey, funnels & intent-based marketing
- Understanding SEO, Ads, Social, Content & Analytics ecosystem
- Agency vs in-house vs freelance roles
- Career paths & skill expectations in 2026
Search Engine Optimization (SEO) – Advanced & AI-Driven
Rank websites using modern SEO strategies aligned with Google’s 2026 algorithms.
- Keyword research using Semrush, Ahrefs & intent clustering
- On-page SEO (content structure, internal linking, NLP optimization)
- Technical SEO (Core Web Vitals, indexing, crawl optimization)
- AI-assisted content optimization & topical authority
- Local SEO & Google Business Profile optimization (Kolkata focus)
- SEO audits using GSC, Screaming Frog & real client data
Performance Marketing & Paid Advertising
Run ROI-focused paid campaigns used by agencies and performance teams.
- Google Ads (Search, Display, YouTube, Performance Max)
- Keyword bidding, Quality Score & funnel-based ads
- Meta Ads (Facebook & Instagram) campaign structure
- Audience research, retargeting & lookalike strategies
- Conversion tracking using GA4 & Google Tag Manager
- Budget optimization & scaling campaigns
Social Media Marketing & Personal Branding
Create organic growth and paid visibility across major platforms.
- Instagram, Facebook & LinkedIn marketing strategies
- Content planning, reels & short-form video strategy
- Community building & engagement frameworks
- Social media analytics & performance tracking
- Personal branding for marketers & freelancers
Content Marketing, Copywriting & Conversion Optimization
Create content that ranks, converts, and supports paid campaigns.
- SEO blog writing & content clusters
- Landing page copywriting for lead generation
- Ad copy & hook-based writing frameworks
- AI tools for content ideation & optimization
- CRO basics: headlines, CTAs & A/B testing concepts
Analytics, Tracking & Marketing Data
Understand data, reports, and performance metrics used by companies.
- Google Analytics 4 setup & reporting
- Google Tag Manager (events & conversions)
- Campaign analysis & attribution models
- Dashboard creation & client-ready reports
- Decision-making using data insights
AI Tools & Automation for Digital Marketers
Use AI responsibly to improve productivity and performance.
- AI tools for SEO, ads & content workflows
- Prompt engineering basics for marketers
- Automation concepts for reporting & research
- Human + AI workflow best practices
- Limitations & ethical use of AI
Live Projects, Case Studies & Practical Assignments
Apply skills on real or simulated industry projects.
- SEO audit & optimization project
- Google Ads & Meta Ads campaign practice
- Content & social media planning project
- Analytics & performance reporting
- Problem-solving using real scenarios
Career, Freelancing & Placement Preparation
Get ready for jobs, internships, or freelance opportunities.
- Digital marketing resume & portfolio creation
- Interview preparation & mock interviews
- Freelancing platforms overview & client approach
- Agency work culture & expectations
- Career roadmap & growth strategy
Digital Marketing Tools You’ll Work With
SEO & Keyword Research
- Indexing & crawl analysis
- Keyword intent research
- Technical SEO audits
- Ranking & traffic insights
Google Ads & Performance
- Search & Display Ads
- YouTube & Performance Max
- Budget & ROI optimization
- Conversion tracking
Analytics & Tracking
- GA4 & GTM setup
- Event & goal tracking
- Dashboard creation
- Performance analysis
Social Media Marketing
- Meta Ads Manager
- Audience targeting
- Lead generation
- Insights & analytics
Content & AI Tools
- SEO blogs & ad copy
- Creative production
- AI-assisted workflows
- Prompt engineering
Local SEO & Google Business Profile
- GBP optimization
- Local ranking factors
- Reviews & citations
- Geo-target visibility
Freelancing Platforms
- Client onboarding
- Proposal writing
- Pricing strategy
- Project delivery
Agency Workflow Tools
- Project management
- Client reporting
- Task automation
- Team collaboration
Career & Placement Tools
- Resume & portfolio
- Interview preparation
- LinkedIn optimization
- Career roadmap
Logos are used for educational and training purposes only. We do not claim official partnerships with these platforms.
Meet Your Digital Marketing Trainers
Live Digital Marketing Projects
SEO Website Audit
Perform complete SEO audits including on-page, technical, and local SEO for real business websites.
Google Ads Campaign
Create and manage search and display ad campaigns with keyword research, ad copies, and conversion tracking.
Social Media Marketing
Plan and execute social media strategies including content calendars and paid social campaigns.
Content Strategy
Develop SEO-friendly blog topics, landing page content, and promotional content for brands.
Analytics & Reporting
Track website and campaign performance using GA4, events, and conversion-based reporting.
Lead Generation Funnel
Build lead generation funnels using ads, landing pages, and conversion optimization techniques.
Placement Support & Career Assistance
Job-Ready Resume & Portfolio
Resume and digital marketing portfolio tailored for SEO, Ads, Social Media, and Performance Marketing roles.
Interview Preparation
Mock interviews, common interview questions, and confidence-building sessions based on real hiring patterns.
Job & Internship Updates
Relevant job openings, internships, and entry-level roles shared with eligible students regularly.
Industry & Agency Connections
Exposure to digital agencies, startups, and companies actively hiring trained digital marketers.
Freelancing & Client Guidance
Support for starting freelancing, understanding client requirements, and handling real projects independently.
Long-Term Career Roadmap
Clear guidance on career growth, salary progression, and specialization paths in digital marketing.
What Our Students Say After Learning Digital Marketing With Us
Digital Marketing Insights & Career Guides
FAQs – Digital Marketing Course in Kolkata
Enroll in a Digital Marketing Course in Kolkata
Take the next step in your career with a Digital Marketing Course in Kolkata designed for students, job seekers, and working professionals. Learn through live projects, real marketing tools, classroom & online training, and receive structured placement support from industry mentors.